Integrated Brand & Social Strategy Lead

OneMain Financial; Baltimore (MD); On-site; USD 90,000 - 110,000; Full time

Job summary

OneMain Financial is seeking a strategic marketer to build integrated organic brand strategies across social, employer brand and emerging AI-powered discovery channels. This role focuses on organic channels, owns content production budgets, and guides cross-functional teams to deliver measurable brand and business impact.

The ideal candidate will translate business challenges into campaigns, lead the editorial calendar, and collaborate with Legal, Corporate Communications, HR and business

Qualifications

• 7+ years of marketing experience.
• Experience marketing a large, consumer-facing brand.
• Strong editorial judgment and brand storytelling skills.
• Executive presence and experience influencing senior leaders.
• Experience directing creative teams, agencies or production partners.
• AI fluency and understanding of AI-powered search experiences.

Responsibilities

• Build and lead OneMain's integrated organic brand strategy grounded in business priorities and measurable goals.
• Translate business challenges into marketing strategies and campaigns across social, employer brand and AI-driven discovery channels.
• Define the editorial strategy and content roadmap, and own the enterprise editorial calendar.
• Partner with paid media, SEO and integrated marketing teams to connect organic strategy to broader campaigns and business initiatives.
• Ensure a consistent, differentiated brand voice across customer, employer and reputation content.
• Own measurement and reporting across organic channels, connecting results to business outcomes.

Skills

Strategic marketing

Brand storytelling

Organic social strategy

Executive collaboration

Project management

AI fluency

Education

Bachelor's degree in Marketing or related field

Job description

OneMain Financial is seeking a strategic marketer to build integrated organic brand strategies across social, employer brand and emerging AI-powered discovery channels. This role focuses on organic channels, owns content production budgets, and guides cross-functional teams to deliver measurable brand and business impact.

The ideal candidate will translate business challenges into campaigns, lead the editorial calendar, and collaborate with Legal, Corporate Communications, HR and business