Senior Product Marketing Leader - B2B Fintech

Afsvision; Exton (PA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Automated Financial Systems, LLC seeks a Senior Marketing Leader to own product messaging, competitive positioning, and sales enablement across the AFS portfolio. You’ll define frameworks, battlecards, and collateral, escalate strategic decisions to the CBIO, and ensure compliance in a FFIEC-regulated environment.

Collaborating with Sales, Product, and Customer Success, you’ll translate buyer insights into a compelling narrative, develop ICPs, and build a high-velocity library of assets.

Qualifications

• Senior-level B2B marketing experience in banking, lending SaaS is required.
• Ability to translate market insights into differentiated positioning and sales enablement materials.
• Strong editorial judgment to shape AI-generated content into high-quality deliverables.

Responsibilities

• Own positioning, messaging, and differentiation across the product portfolio.
• Develop sales enablement assets: battlecards, pitch decks, intel reports, case studies.
• Lead competitive intelligence and keep sales informed of market moves and winners.

Skills

Senior-level B2B marketing

Banking / lending SaaS knowledge

Editorial judgment

AI content refinement

Sales enablement collaboration

Education

Bachelor's degree in marketing, business, or communications

Tools

AI content tools

Job description

Automated Financial Systems, LLC seeks a Senior Marketing Leader to own product messaging, competitive positioning, and sales enablement across the AFS portfolio. You’ll define frameworks, battlecards, and collateral, escalate strategic decisions to the CBIO, and ensure compliance in a FFIEC-regulated environment.

Collaborating with Sales, Product, and Customer Success, you’ll translate buyer insights into a compelling narrative, develop ICPs, and build a high-velocity library of assets.