Brand & Content Lead: Multi-Channel Campaigns

Shopko; Deerfield (IL); Hybrid; USD 76,000 - 114,000; Full time

Job summary

Fielmann USA seeks a Brand Manager to lead content creation, brand storytelling, and multi-channel campaigns. You will manage the content calendar, guide campaigns, and coordinate with internal teams and external agencies to optimize content performance and ROI.

The role requires strong leadership, clear copy, and the ability to align content with brand strategy across paid, owned, and earned media. A fast-paced environment with cross-functional collaboration awaits.

Qualifications

• Bachelor’s Degree in marketing, communications, business or related field.
• 2-4 years’ progressive marketing experience.
• Strong leadership, coaching, and team development experience.
• Strong understanding of emerging marketing trends, technologies, and integration strategies.
• Strong verbal and written communication and interpersonal skills.
• Strong organizational skills and attention to detail.
• Strong time management skills: ability to manage multiple workloads and deadlines.

Responsibilities

• Lead content planning, and multi-channel campaigns across paid, owned and earned media.
• Direct production of content and manage workflow through Asana.
• Oversee creative workflow and ensure alignment with brand strategy across banners and sites.
• Lead copywriting for marketing channels including mail, website, blog, social, and emails.
• Analyze campaign performance and drive optimization with cross-functional partners.

Skills

Leadership

Content strategy

Marketing trends

Team development

Communication

Education

Bachelor’s Degree in marketing, communications, business or related field

Job description

Fielmann USA seeks a Brand Manager to lead content creation, brand storytelling, and multi-channel campaigns. You will manage the content calendar, guide campaigns, and coordinate with internal teams and external agencies to optimize content performance and ROI.

The role requires strong leadership, clear copy, and the ability to align content with brand strategy across paid, owned, and earned media. A fast-paced environment with cross-functional collaboration awaits.