Senior Product Marketing Leader - Banking SaaS & Enablement

Automated Financial Systems, LLC; Exton (PA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Automated Financial Systems, LLC (AFS) is seeking a Senior Marketing Manager to own the messaging, positioning, and sales enablement across its product portfolio in a FFIEC-regulated environment. You will translate customer insights into a compelling narrative and deliver battlecards, decks, and case studies to accelerate wins.

The role emphasizes cross-functional collaboration with sales, product management, and customer success, while ensuring accuracy, compliance, and editorial quality of all

Qualifications

• Senior-level B2B marketing experience in fintech or banking.
• Knowledge of FFIEC-regulated buyers and the commercial lending market.
• Proven ability to develop differentiated positioning and messaging frameworks for complex, multi-stakeholder sales cycles.
• Strong track record producing sales enablement collateral such as battlecards, pitch decks, case studies, and competitive intelligence.
• Strong editorial judgment and the ability to direct and refine AI-generated content into high-quality deliverables.

Responsibilities

• Own positioning, messaging, and competitive differentiation across the AFS product portfolio (AFSVision, IRIS, CRN, and the Pricing Dashboard).
• Translate buyer insights into a compelling 'why AFS' narrative for sales enablement.
• Develop core sales enablement deliverables including battlecards, pitch decks, competitive intelligence reports, and customer case studies.
• Lead competitive intelligence: monitor competitors and share insights with sales.
• Participate in CBIO deal reviews and align messaging for active opportunities.
• Define and maintain ICPs for each AFS product and ensure alignment with Salesforce and demand generation.
• Support analyst relations and build credibility with industry analysts and influencers.
• Use AI as a production tool while maintaining editorial control over strategy and quality.
• Partner with the Chief Product Officer to align product roadmaps with market positioning and GTM launch strategy.
• Develop go-to-market plans for new releases, coordinating with sales, marketing, and product.

Skills

Senior B2B marketing

FFIEC knowledge

Positioning & messaging

Sales enablement collateral

Editorial governance

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Job description

Automated Financial Systems, LLC (AFS) is seeking a Senior Marketing Manager to own the messaging, positioning, and sales enablement across its product portfolio in a FFIEC-regulated environment. You will translate customer insights into a compelling narrative and deliver battlecards, decks, and case studies to accelerate wins.

The role emphasizes cross-functional collaboration with sales, product management, and customer success, while ensuring accuracy, compliance, and editorial quality of all