Brand Content & Engagement Manager

Dixon Ticonderoga Company

Appleton (WI)

On-site

USD 60,000 - 90,000

Full time

6 days ago

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Job summary

Dixon Ticonderoga Company is seeking a Content Manager-Consumer Engagement to strategize, create, and manage branded content that builds awareness and drives engagement across our brand portfolio. You will collaborate with integrated marketing, brand, corporate communications, and agency teams to develop best-in-class content for owned, paid, and social channels.

You will organize, manage, and maintain assets in PIM/DAM systems, ensure content calendars are on track, and adapt content to

Qualifications

Bachelor's degree in Marketing or related field preferred.
Proven copywriting and brand ideation across marketing channels.
Experience with asset management systems (DAM, PIM).
Strong communication and project management skills.

Responsibilities

Translate business strategy into content strategy for the portfolio of brands.
Identify content gaps and ideate executions to support products and programs.
Copywrite for website, blogs, social media, email, digital ads, and ecommerce ads.
Maintain and manage content calendars across brands and channels.
Ensure brand voice and visual consistency across all touchpoints and assets.