DTC Brand & Content Lead

Apply Stickers; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Apply, a Brooklyn-based creative studio, is seeking a Marketing Manager to translate the brand into engaging content across e‑commerce and social channels. You will lead content planning, production, and cross‑functional collaboration with the design team and partners.

You’ll own the content calendar, develop core brand messaging, and manage copy for site and socials while guiding campaigns with licensor guidelines in mind. A strategic, hands‑on approach is essential.

Qualifications

• Experience in brand marketing & content production.
• Candidates evaluated on creative portfolio (socials, campaigns, editorial & UGC).
• Strong eye for visual culture and ability to shape or create great creative.
• Excellent copywriting across captions, emails, and product copy.
• Ability to manage cross‑functional collaboration in a small team.

Responsibilities

• Develop and execute content calendar across e‑comm and social channels.
• Collaborate with the creative team to produce engaging social content and campaigns.
• Write copy for e‑commerce, social, and community conversations.
• Draft campaigns compliant with licensor guidelines and Creative Director approvals.
• Produce campaigns that drive UGC, referrals, and repeat engagement.
• Track engagement metrics and translate insights to grow reach.
• Leverage relationships with artists, studios, and retailers for content opportunities.

Skills

Brand marketing

Content production

Portfolio

Copywriting

Tools

Adobe Creative Suite

Figma

Airtable

Claude AI

Job description

Apply, a Brooklyn-based creative studio, is seeking a Marketing Manager to translate the brand into engaging content across e‑commerce and social channels. You will lead content planning, production, and cross‑functional collaboration with the design team and partners.

You’ll own the content calendar, develop core brand messaging, and manage copy for site and socials while guiding campaigns with licensor guidelines in mind. A strategic, hands‑on approach is essential.