Brand Content Programs Manager

BoF Careers; New York (NY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Macy's, Inc. is seeking a Content Manager to own content planning, storytelling consistency, asset governance, and alignment with customer experience goals and business priorities.

You will develop thoughtful content plans, define stories, asset needs, channels, timing, and priorities to support brand objectives and key campaigns. As the connective tissue between Account Management, Creative, and Production, you will ensure the right stories are developed, content is created, and assets are

Qualifications

• 4+ years of experience in content management, marketing operations, retail marketing, or a related field.
• Demonstrated knowledge of brand storytelling and customer-facing marketing channels.
• Ability to translate business, merchant and brand priorities into content strategies, briefs, and creative deliverables.
• Excellent project management skills, including calendar planning, timeline management, workflow coordination, and delivery follow-through.
• Strong collaborator with experience partnering across Account Management, Creative, Merchandising, Finance, and other internal teams.
• Clear written and verbal communicator with the ability to brief, consolidate feedback, present recommendations, and influence decisions.
• Detail-oriented with the ability to manage approvals, ensure asset accuracy, and improve content effectiveness.
• Proactive problem solver who can anticipate risks, resolve dependencies, and keep stakeholders aligned.

Responsibilities

• Partner with Director of Account Management to align content priorities with business and brand objectives, ensuring seasonal storytelling supports merchant strategies, brand priorities, customer needs, and enterprise marketing goals.
• Collaborate with Fashion Office, Site Merchandising, and SEO teams to identify and prioritize seasonal storytelling opportunities across key categories, campaigns, product moments, and customer-facing channels.
• Translate prioritized seasonal stories into executable content programs, including shoots, lookbooks, and guides, by defining timelines, stakeholder responsibilities, asset needs, and executional follow-through from planning through delivery.
• Build, maintain and communicate the Content Calendar to provide visibility into seasonal priorities, key milestones, creative deliverables, channel needs, and cross-functional dependencies.
• Create clear, actionable briefs that translate business priorities, customer insights, product strategies, and channel requirements into creative direction, deliverables, timelines, and success criteria.
• Partner with the Creative and Copy teams to develop compelling storytelling approaches that bring brand and merchant priorities to life while maintaining consistency across voice, visuals, and customer experience.
• Manage revisions and approvals for all assets, ensuring feedback is consolidated, decisions are documented, timelines are met, and final content is accurate, on-brand, and ready for execution.
• Partner with Finance to evaluate asset utilization effectiveness, owning the ongoing assessment of how content investments are used across channels, identifying opportunities to improve efficiency, reduce duplication, and maximize the value and impact of creative assets.

Skills

Content management

Marketing operations

Brand storytelling

Project management

Cross-functional collaboration

Written and verbal communication

Detail-oriented

Problem solving

Job description

Macy's, Inc. is seeking a Content Manager to own content planning, storytelling consistency, asset governance, and alignment with customer experience goals and business priorities.

You will develop thoughtful content plans, define stories, asset needs, channels, timing, and priorities to support brand objectives and key campaigns. As the connective tissue between Account Management, Creative, and Production, you will ensure the right stories are developed, content is created, and assets are