Brand Engagement & Social Content Strategist

3M; Minnesota; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Relocation assistance

Well-being programs

Job summary

3M seeks a Consumer Experience – Social Engagement Specialist to drive content across Nexcare, Futuro and Ace brands. You will collaborate with R&D, creative partners and influencers to deliver engaging assets and measure success using native insights and analytics tools.

The role involves managing both organic and paid social content, monitoring conversations, and sharing approved content with cross-functional teams for potential global replication.

Qualifications

• Bachelor’s degree in marketing, communications, public relations or journalism (completed and verified prior to start)
• Three (3) years of experience posting and managing social media accounts on major platforms

Responsibilities

• Create and execute original content across 3M brands to generate awareness and affinity.
• Partner with cross-functional teams to develop industry-leading creative assets.
• Gather, analyze and communicate social media KPIs to stakeholders and adjust plans accordingly.
• Monitor and respond to consumers, influencers and stakeholders while ensuring brand voice standards.

Skills

Social media content

Content creation

Analytics & insights

Cross-functional collaboration

Education

Bachelor’s degree in marketing/communications/journalism

Bachelor’s or higher in science/engineering

Tools

Social media management tools

Analytics tools

Job description

3M seeks a Consumer Experience – Social Engagement Specialist to drive content across Nexcare, Futuro and Ace brands. You will collaborate with R&D, creative partners and influencers to deliver engaging assets and measure success using native insights and analytics tools.

The role involves managing both organic and paid social content, monitoring conversations, and sharing approved content with cross-functional teams for potential global replication.