Brand Communications Manager

Dentsu International Americas, LLC; New York (NY); Hybrid; USD 72,000 - 86,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu is seeking a Brand Communications Manager in New York to drive storytelling across earned, owned, and social channels. You will craft compelling messaging, coordinate cross-channel campaigns, and grow the brands’ presence through strategic content, media relations, and stakeholder collaboration.

The role emphasizes strong writing, proactive project management, and teamwork in a hybrid NYC environment, with opportunities to influence industry visibility and award submissions.

Qualifications

• 3+ years of experience in communications, PR, marketing, social media, or a related field.
• Exceptionally organized and comfortable managing multiple projects and timelines.
• Ambitious and self-motivated, with a desire to grow, learn, and shape a standout brand voice.
• Strong writing and content development skills across earned, owned and social channels.
• Experience in public relations, including PR writing and analytics tools.
• Experience developing content for LinkedIn and Instagram, including social copy and creative assets.

Responsibilities

• Support planning, coordination, and execution of integrated campaign launches, including the development of campaigns.
• Write clear, compelling messaging for campaigns for internal and external use.
• Help develop campaign narratives and contribute to creative asset curation, documentation and tracking.
• Maintain updated announcement calendars, press and speaking trackers.
• PR writing experience, including press releases, pitch notes, blogs and other external content, required.
• Organic Social Media Strategy & Execution across LinkedIn and Instagram for the Dentsu Creative US and 360i channels.
• Develop social content from idea through execution, including copy development, asset creation and coordination with creative and marketing teams.
• Manage an organic social content calendar that balances always-on storytelling with agency news, creative work, announcements and thought leadership.
• Work with internal teams to ensure strong visual and verbal consistency across platforms.
• Stay current on platform/industry trends and recommend ideas to boost organic engagement and reach.
• Newsletters, Growth & Lead Generation support, including content planning and campaigns.
• Help identify opportunities to extend agency content across owned and growth channels.
• Monitor media coverage and contribute to daily news reporting; update trackers.

Skills

Strong writing

Campaign planning

Social media strategy

PR writing

Job description

We're looking for a highly organized, proactive, and creatively driven Brand Communications Manager to help bring the stories of our dentsu brands to life. This role is ideal for a strong writer with sharp instincts, a love for creative work, and a passion for integrated communications plans that span earned, owned and social channels. You'll help drive communications strategy, campaign execution, social content and media visibility for standout work that moves culture. This is a great opportunity for someone who isn't only detail-oriented and resourceful, but also ambitious, collaborative, and genuinely excited about the future of the advertising industry. You'll thrive in this role if you are interested in building strong stakeholder relationships, developing compelling content and seeing a strategy come to life from idea to execution.

Key Responsibilities

• Client Fame, Campaign and Announcement Support
• Support the planning, coordination, and execution of creative campaign launches, including the development of integrated communications plans.
• Write clear, compelling messaging for campaigns for internal and external use.
• Help develop campaign narratives and contribute to creative asset curation, documentation and tracking.
• Maintain updated announcement calendars, press and speaking trackers.
• PR writing experience, including press releases, pitch notes, blogs and other external content, required.
• Organic Social Media Strategy & Execution
• Support the development and execution of organic social strategy across LinkedIn and Instagram for the Dentsu Creative US and 360i channels, helping to grow and strengthen our brands' presence across both channels.
• Develop social content from idea through execution, including copy development, asset creation and coordination with creative and marketing teams.
• Manage an organic social content calendar that balances always-on storytelling with a steady flow of agency news, creative work, announcements and thought leadership.
• Work alongside internal teams and stakeholders to ensure strong visual and verbal consistency across platforms.
• Stay current on platform and industry trends and recommend ideas that boost organic engagement and reach.
• Newsletters, Growth & Lead Generation
• Support the development and execution of external newsletters, including content planning, copy development, stakeholder coordination and deployment.
• Collaborate closely with stakeholders across DC Growth to develop content in support of nurture campaigns and lead-generation efforts, including some paid social campaigns.
• Help identify opportunities to extend agency news, thought leadership, creative work and other communications content across owned and growth channels.
• Media Scanning, Tracking & Reporting
• Monitor media coverage and contribute to daily news reporting to share insights with stakeholders.
• Flag key mentions, track trends, and keep internal press trackers updated and organized.
• Support quarterly and campaign-specific communications reporting.
• Update and maintain media contact lists; track reporter moves proactively.
• Executive Visibility, Events & Awards
• Research speaking opportunities and assist with submission materials for conferences, awards, and panels.
• Support the development of a speakers' bureau featuring agency executives and creative leaders.
• Help compile People Awards submissions for key executives.
• Assist with internal and external events, helping drive the agency’s industry presence.

Requirements

• 3+ years of experience in communications, PR, marketing, social media, or a related field.
• Exceptionally organized and comfortable managing multiple projects and timelines.
• Ability to balance proactivity and inevitable reactivity, moving quickly when needed.
• Ambitious and self-motivated, with a desire to grow, learn, and help shape a standout brand voice.
• Strong writing and content development skills, with experience adapting messaging across earned, owned and social channels.
• Experience in public relations, including PR writing and analytics tools.
• Experience developing content for LinkedIn and Instagram, including social copy and creative assets.

Additional Information

At dentsu, we believe great work happens when we're connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

The annual salary range for this position is $72,000-$86,000.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York Brand: Dentsu Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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