Brand Experience Strategy Lead

dentsu; Los Angeles (CA); On-site; USD 114,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

401k

Flexible Paid Time Off

At least 15 paid holidays

Paid sick leave

Parental leave

Job summary

Executive-level Brand Strategy opportunity at Dentsu Creative in New York. You will lead day-to-day strategy for assigned accounts, turning insights into go-to-market programs across spirits, beverage, and retail spaces.

The role emphasizes proactive leadership, collaboration, and the ability to translate data into compelling brand narratives. Ideal candidates have 6+ years in integrated brand strategy, plus experience in experiential or retail strategy, and comfort with AI tools to speed

Qualifications

• 6+ years developing integrated brand strategies, with at least 2 years in experiential, events, shopper or retail-strategy (or equivalent)
• Experience in the spirits/alcoholic beverage category preferred; experience in other beverage or CPG categories will also be considered
• Acts as a catalyst to creative, media, data, account and other brand teams in finding new ways to add value to brand experiences and identifying future opportunities
• Demonstrates the maturity and leadership to be a key player on a collaborative, multi-disciplinary cross-agency team
• Demonstrates proficiency in using and translating all types of data into insights that drive creative thinking and client growth
• Proactively seeks out opportunities to make the work better in a collaborative way
• Has a passion for solving problems and is comfortable using AI as a tool to work faster and sharpen thinking
• Builds strong relationships with middle-level marketing clients and earns their trust and respect
• Mentors and develops strategists, and demonstrates and fosters a collaborative work environment in which ideas flourish

Responsibilities

• Help turn brand experience visions it into actionable strategies, points of view, experiential programs, and go-to-market plans for assigned brands
• Sharpen strategic thinking by bringing forward evidence-based ideas for client conversations
• Lead day-to-day strategy on assigned accounts, projects, and deliverables with minimal oversight
• Can turn research, data, and observation into clear points of view on where and how brands should show up
• Represent the strategy voice alongside the whole strategy team in internal and client reviews

Skills

Integrated brand strategies

Experiential/retail strategy

Data-driven insights

Collaboration across teams

Proactive leadership

Creative thinking

AI in workflow

Client relationship management

Job description

Executive-level Brand Strategy opportunity at Dentsu Creative in New York. You will lead day-to-day strategy for assigned accounts, turning insights into go-to-market programs across spirits, beverage, and retail spaces.

The role emphasizes proactive leadership, collaboration, and the ability to translate data into compelling brand narratives. Ideal candidates have 6+ years in integrated brand strategy, plus experience in experiential or retail strategy, and comfort with AI tools to speed