Brand-Centric Digital Content Strategist

Tower Hill Insurance Group LLC; Gainesville (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life & Disability Insurance

401(k)

Health Savings Account

Accident, Critical Illness andHospital

Pet insurance

Paid time off & Holiday pay

Job summary

Tower Hill Insurance Group LLC in Florida seeks a Digital Content Strategist to craft and execute digital marketing content across our brand. This role focuses on storytelling and multimedia production to elevate brand visibility across our digital channels.

The position collaborates with internal and external stakeholders to ensure content aligns with brand standards and marketing objectives, delivering engaging content for web, emails, blog, and social media.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Minimum of two to three years of relevant experience in digital marketing, content development, social media management, search engine, email marketing, multi-media production or related marketing functions required.
• Professional certifications in digital marketing, social media, content marketing, analytics, or related disciplines preferred.

Responsibilities

• Develop digital content plans to support marketing campaigns and audience engagement across digital platforms.
• Create engaging content across websites, social media, email campaigns, and other digital channels.
• Maintain digital content calendars aligned with campaigns and priorities.
• Create visually appealing graphics, videos, and interactive content to showcase our brand and story.
• Coordinate and support the development and execution of email marketing campaigns, newsletters, promotions, and other digital marketing initiatives.
• Monitor digital marketing performance, social media engagement, and other key metrics; analyze results and recommend improvements.
• Research digital marketing trends and best practices to enhance engagement and user experience.
• Partner with internal and external stakeholders to ensure content supports brand standards and objectives.
• Coordinate relationships with external vendors and service providers supporting digital marketing initiatives.
• Evaluate digital marketing processes and recommend improvements to enhance efficiency and content quality.

Skills

Digital marketing

Content development

Social media management

Email marketing

Multimedia production

Analytics

Education

Bachelor's degree in Marketing, Business Administration, or related field

High School Diploma or GED

Job description

Tower Hill Insurance Group LLC in Florida seeks a Digital Content Strategist to craft and execute digital marketing content across our brand. This role focuses on storytelling and multimedia production to elevate brand visibility across our digital channels.

The position collaborates with internal and external stakeholders to ensure content aligns with brand standards and marketing objectives, delivering engaging content for web, emails, blog, and social media.