Brand Storyteller for Digital Content & Social Communications

Genuine Parts Company; Alabama; On-site; USD 55,000 - 75,000; Full time

Job summary

Motion is seeking a Digital Content and Communications Specialist to bring our stories and culture to life through clear, engaging communications across social media, intranet, and other channels. You will collaborate with Marketing and cross‑functional teams to ensure content remains on-brand and timely.

The role involves developing social content, monitoring performance metrics, and assisting with photography for events.

Qualifications

• Typically requires a bachelor’s degree in journalism, communications, marketing or a related field.
• Three (3) or more years of experience creating, writing, editing and managing social media content in a corporate, agency or professional environment.

Responsibilities

• Develops and supports social media content and collaborations in alignment with brand standards and strategic communications priorities.
• Monitors social media activity, content, and engagement metrics to support and achieve marketing objectives.
• Reviews social media content to ensure adherence to brand guidelines, including company voice, values, messaging and visual standards.
• Processes, tracks and maintains invoices related to social media tools, content vendors and paid social activity to help ensure accurate and timely payment.
• Analyzes social media trends, audience insights, platform analytics, and competitive activity to recommend content and channel strategies that support business objectives.
• Creates, manages, and publishes engaging multi-channel content that supports internal and external audiences, aligns with organizational goals, and drives audience engagement.
• Partners with global colleagues to gather, organize and manage content for monthly meetings, social initiatives and other programs.
• Assists in capturing photography at company events, meetings and engagements for use across digital communications.
• Manages multiple projects, deadlines and content workflows in a fast-paced, collaborative environment.
• Performs other duties as assigned.

Skills

Strong writing

AP Style

Microsoft Office Suite

SharePoint

Project management

Collaboration

Education

Bachelor's degree in journalism, communications, marketing, or related field

Tools

SharePoint

Microsoft Office

Job description

Motion is seeking a Digital Content and Communications Specialist to bring our stories and culture to life through clear, engaging communications across social media, intranet, and other channels. You will collaborate with Marketing and cross‑functional teams to ensure content remains on-brand and timely.

The role involves developing social content, monitoring performance metrics, and assisting with photography for events.