Brand & Content Strategist — Hybrid | SEO, Social & Creative

Birge & Held; Indianapolis (IN); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Hybrid schedule

PTO

Holidays

Volunteer PTO

Parental leave

Bonuses

Wellness benefits

401(k) match

Life insurance

Phone stipend

Tuition reimbursement

Top Workplaces recognition

Job summary

Birge & Held is seeking a Brand and Content Associate to develop and optimize digital content, website management, SEO, and social media across properties. You will partner with cross-functional teams to maintain brand consistency and drive engagement.

The ideal candidate has 2–3 years in content/digital marketing, experience with CMS and design tools, and a collaborative, detail-oriented approach in a hybrid work environment based in Indianapolis.

Qualifications

• Associate degree in Marketing, Communications, Graphic Design, Digital Media, or a related field preferred.
• 2–3 years of experience in content marketing, digital marketing, website management, or a related field preferred.
• Experience in multifamily property management or real estate marketing preferred.
• Experience with website content management systems (CMS), page layouts, and digital content updates.
• Working knowledge of SEO best practices, keyword optimization, metadata, and organic search strategies.
• Familiarity with AI-driven search technologies, structured content, and emerging digital marketing trends preferred.
• Proficiency with Adobe Creative Suite, Canva, or comparable graphic design and content creation tools.
• Experience creating social media content, marketing communications, and digital creative assets.
• Strong written communication, editing, and proofreading skills with excellent attention to detail.
• Strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines.
• Ability to work independently, take initiative, and collaborate effectively with cross-functional teams.

Responsibilities

• Website Management & Digital Content: Develop, update, and maintain website content, page layouts, imagery, and other digital elements across corporate and property websites.
• SEO & AI Visibility: Implement on-page SEO best practices, including keyword optimization, metadata, page structure, and content updates to improve organic search visibility.
• Brand Content & Marketing Communications: Develop and maintain content for corporate marketing materials, presentations, digital communications, and other brand initiatives.
• Social Media & Content Development: Create and coordinate social media content that supports brand awareness, community engagement, and property marketing initiatives.
• Graphic Design & Creative Support: Create and update basic digital graphics, marketing visuals, presentations, and other creative materials.

Skills

Content marketing

Digital marketing

Website management

SEO

Social media content

Graphic design

Cross-functional collaboration

Editing

Education

Associate degree in Marketing, Communications, Graphic Design, Digital Media, or a related field

Tools

Adobe Creative Suite

Canva

CMS

Job description

Birge & Held is seeking a Brand and Content Associate to develop and optimize digital content, website management, SEO, and social media across properties. You will partner with cross-functional teams to maintain brand consistency and drive engagement.

The ideal candidate has 2–3 years in content/digital marketing, experience with CMS and design tools, and a collaborative, detail-oriented approach in a hybrid work environment based in Indianapolis.