Brand & Campaigns Leader: Growth Marketing & Recruitment

Catherine Hershey Schools for Early Learning

Hershey (PA)

On-site

USD 69,000 - 80,000

Full time

9 days ago

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Catherine Hershey Schools for Early Learning (CHS) in Hershey, PA seeks a Marketing Manager to elevate CHS branding and public presence. You will lead campaigns for brand awareness, talent recruitment, and admissions outreach, and oversee email marketing and digital channels.

Reporting to the Marketing and Communications Director, you will supervise the Marketing & Event Associate, monitor CHS.org and content, analyze performance metrics, and collaborate with HR and Admissions to align messaging

Qualifications

Bachelor's degree in Marketing, Business or related field required.
5–8 years of relevant experience.
Expertise in digital marketing, marketing automation, and CRM.
Ability to analyze data and reports to guide strategy.
Comfort with technology including Adobe Suite and MS Office.
Excellent interpersonal skills and leadership ability.
Commitment to CHS mission and values and background checks.

Responsibilities

Plan and execute CHS brand awareness, talent recruitment and admissions campaigns.
Collaborate with HR and Admissions to meet recruitment and admissions goals.
Evaluate brand positioning and deploy messaging strategies.
Monitor CHS website and develop content while keeping it up to date.
Create and track marketing metrics and report to leadership.
Oversee development of new marketing materials and campaigns.
Lead email marketing campaigns for admissions and recruitment.
Coordinate with Communications for strategy alignment and impact.
Manage CHS events and external partnerships.