Strategic Communications & Brand Engagement Lead

Hersheypark; Hershey (PA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Free admission to Hersheypark

Discounts and more

Job summary

Hershey Entertainment & Resorts is seeking a seasoned communications leader to develop and lead internal and external strategies that engage employees and elevate the Hershey legacy across hospitality brands. The ideal candidate will be a persuasive writer, strong editor, and a proactive brand ambassador who can guide a team and collaborate with executives.

This full-time role manages media relations, influencer activities, and executive communications across The Hotel Hershey, Hershey Lodge,

Qualifications

• 7–10 years of related experience in Communications, Public Relations, or Hospitality context.
• Experience supervising a team of 5+ professionals.
• Must be a strong writer and presenter with executive interaction experience.

Responsibilities

• Lead internal/external communications strategy and develop messaging templates.
• Oversee influencer marketing for resort brands and coordinate with stakeholders.
• Collaborate with Communications team to implement content strategy across social channels.
• Create communications plans for expanding the Resorts portfolio.
• Lead media relations for multiple Hershey properties and properties brands.
• Develop talking points and FAQs for leadership communications.
• Coordinate town halls with managers and executives to ensure consistent messaging.
• Train spokespeople and executives for media appearances.

Skills

Brand communications

Media relations

Executive writing

Team leadership

Crisis communications

Social media

Public speaking

Strategic planning

MS Office

Sprout Social

Tools

Sprout Social

Mass communication systems

Job description

Hershey Entertainment & Resorts is seeking a seasoned communications leader to develop and lead internal and external strategies that engage employees and elevate the Hershey legacy across hospitality brands. The ideal candidate will be a persuasive writer, strong editor, and a proactive brand ambassador who can guide a team and collaborate with executives.

This full-time role manages media relations, influencer activities, and executive communications across The Hotel Hershey, Hershey Lodge,