Brand & Campaigns Marketing Manager

Chs Kids; Hershey, Northern (PA, KY); Hybrid; USD 70,000 - 92,000; Full time

Job summary

Catherine Hershey Schools for Early Learning is seeking a Marketing Manager to drive brand awareness, recruitment campaigns, and admissions initiatives. You will oversee the Marketing & Event Associate, report to the Marketing and Communications Director, and guide strategy across channels.

The role emphasizes online presence, content updates, data-driven decision making, and collaboration with HR, Admissions, and external partners.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5-8 years of relevant experience.
• Expertise in digital marketing (SEO/SEM) and marketing automation platforms (HubSpot, Marketo).
• Ability to analyze data and reports using Google Analytics, Excel, etc.
• Comfortable with Adobe Suite and MS Office.

Responsibilities

• Plan and execute brand awareness, talent recruitment and admissions campaigns.
• Collaborate with HR and Admissions to support recruitment goals.
• Monitor CHS website engagement and update content.
• Lead email marketing campaigns for admissions and thought leadership.
• Oversee creation of new marketing materials and metrics reporting.
• Coordinate with Communications for strategy alignment.

Skills

Digital marketing

SEO/SEM

Marketing automation

CRM software

Google Analytics

Excel

Adobe Suite

MS Office

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Google Analytics

Excel

Adobe Suite

Job description

Catherine Hershey Schools for Early Learning is seeking a Marketing Manager to drive brand awareness, recruitment campaigns, and admissions initiatives. You will oversee the Marketing & Event Associate, report to the Marketing and Communications Director, and guide strategy across channels.

The role emphasizes online presence, content updates, data-driven decision making, and collaboration with HR, Admissions, and external partners.