Marketing & Communications Specialist: Content & Campaigns

Pennsylvania State University; Hershey (PA); On-site; USD 54,000 - 78,000; Full time

Benefits offered by this job

75% tuition discount

Comprehensive benefits

Job summary

Penn State College of Medicine in Hershey, PA, is seeking a Marketing and Communications Specialist to develop and execute marketing initiatives that advance campus goals. The role covers digital marketing, content creation, media engagement, and event promotion across multiple platforms.

You will translate complex topics into accessible content, manage campaigns, monitor analytics, and ensure branding and accessibility standards are met.

Qualifications

• Bachelor's degree required.
• 3+ years of relevant marketing/communications experience.
• No certifications required.

Responsibilities

• Contribute to planning and execution of integrated marketing and communications strategies aligned with goals and plans.
• Collaborate with internal stakeholders to identify communication needs and key messaging.
• Assist in developing campaign timelines, deliverables and performance metrics.
• Translate complex subjects into accessible content for multiple platforms and audiences.
• Produce content including fact sheets, brochures, articles, newsletters, and website copy.
• Maintain adherence to brand, editorial, and accessibility guidelines.
• Draft executive communications such as remarks and promotional messaging.
• Edit and proofread publications to ensure accuracy and clarity.

Skills

Digital marketing

Content development

Media engagement

Event promotion

Analytics

Accessibility standards

Education

Bachelor's Degree

Job description

Penn State College of Medicine in Hershey, PA, is seeking a Marketing and Communications Specialist to develop and execute marketing initiatives that advance campus goals. The role covers digital marketing, content creation, media engagement, and event promotion across multiple platforms.

You will translate complex topics into accessible content, manage campaigns, monitor analytics, and ensure branding and accessibility standards are met.