Marketing Manager

Chs Kids; Hershey, Northern (PA, KY); Hybrid; USD 70,000 - 92,000; Full time

Job summary

Catherine Hershey Schools for Early Learning is seeking a Marketing Manager to drive brand awareness, recruitment campaigns, and admissions initiatives. You will oversee the Marketing & Event Associate, report to the Marketing and Communications Director, and guide strategy across channels.

The role emphasizes online presence, content updates, data-driven decision making, and collaboration with HR, Admissions, and external partners.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5-8 years of relevant experience.
• Expertise in digital marketing (SEO/SEM) and marketing automation platforms (HubSpot, Marketo).
• Ability to analyze data and reports using Google Analytics, Excel, etc.
• Comfortable with Adobe Suite and MS Office.

Responsibilities

• Plan and execute brand awareness, talent recruitment and admissions campaigns.
• Collaborate with HR and Admissions to support recruitment goals.
• Monitor CHS website engagement and update content.
• Lead email marketing campaigns for admissions and thought leadership.
• Oversee creation of new marketing materials and metrics reporting.
• Coordinate with Communications for strategy alignment.

Skills

Digital marketing

SEO/SEM

Marketing automation

CRM software

Google Analytics

Excel

Adobe Suite

MS Office

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Google Analytics

Excel

Adobe Suite

Job description

The CHS Marketing Manager is an individual who cares about publicizing and growing the CHS image and brand. This individual will act as the visionary for all campaign coordination, including brand awareness, talent recruitment, and admissions recruitment campaigns. The Marketing Manager will also be in charge of monitoring the CHS website and overseeing other email marketing opportunities. This individual will provide leadership in advancing the strategic direction of CHS in all marketing endeavors. They provide direct oversight and supervision for the Marketing & Event Associate. The Marketing Manager is part of the CHS Central Office team, reporting to the Marketing and Communications Director, with whom the individual will work closely to ensure marketing strategy implementation. The salary range for this position is $70,380 to $92,000 annual, based on experience.

Responsibilities:

• Planning and executing CHS brand awareness, talent recruitment and admissions recruitment campaigns
• Working with the HR and Admissions teams to develop campaigns that support talent recruitment and admissions goals
• Evaluating brand positioning and deploying messaging strategies
• Monitoring engagement across the CHS website, building out new content and ensuring that existing content is relevant and up to date
• Creating and tracking metrics to understand marketing efforts, and presenting the data to the CHS Marketing and Communications Director
• Managing the creation and development of new marketing materials
• Leading email marketing campaigns for admissions, talent recruitment, and thought leadership
• Collaborating with CHS Communications and Media Relations Manager for strategy alignment and to maximize impact
• Managing relationships with external partners and stakeholders
• Overseeing and managing all CHS events (talent, admissions, brand awareness)
• Maintaining consistent and positive reputation of the CHS brand and appropriate usage of the logo and branding across the organization
• Building and maintaining positive relationships with all staff and encouraging center growth and performance
• Supervising the Marketing & Event Associate and providing timely and constructive feedback through ongoing performance evaluations
• Other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Business or related field required
• 5-8 years of relevant experience required
• Expertise in digital marketing (SEO/SEM), marketing automation platforms (HubSpot, Marketo), and CRM software
• Ability to analyze data and reports to guide strategy using tools like Google Analytics, Excel etc.
• Comfortability with technology including Adobe Suite, MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learn
• Exceptional interpersonal skills including the ability to influence, lead, and educate teams
• Ability to work in a fast-paced environment with changing priorities
• Responsible, enthusiastic, and cares about working in a mission-focused organization
• Ability to proactively identify problems and implement solutions
• Willingness to be held accountable and receive feedback
• Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children
• U.S. work authorization and successful completion of pre-employment background checks and clearances

Who we are and what we’re looking for

At CHS, we are leaders passionate about early childhood education and community betterment. Our work is driven by the desire to endow children with the resources for educational and physical well-being, while supporting and empowering their families. We listen to the needs of our diverse community and adapt to give everyone a voice. We hold each-other accountable for bringing our best and most authentic selves to school every day, creating an environment of mutual respect.

We strive to build a team of individuals that is passionate about our mission, brings in new creative ideas, and loves their work. If this sounds like you, we look forward to seeing your application.

About Catherine Hershey Schools for Early Learning

At Catherine Hershey Schools for Early Learning, we nurture children, support them in discovering their world, and help them grow to reach their fullest potential. We are passionate educators, caregivers, and role models dedicated to successful early childhood development. We believe that a rich and solid foundation, along with a nurturing and supportive environment, is critical to helping children grow. We focus on the whole child, helping them flourish in mind and body. And we set them on a path to become their strongest, brightest, and best selves in school and beyond.

Catherine Hershey’s dream was to provide children with a well-rounded education. That dream lives on in her name and is our mission at Catherine Hershey Schools for Early Learning.

Catherine Hershey Schools for Early Learning does not discriminate against applicants or employees, in hiring, promotion or any terms or conditions of employment, on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability or use of a guide or support animal because of the blindness, deafness or physical handicap of the user or because the user is a handler or trainer of support or guide animals, or any other status protected under applicable federal or Pennsylvania law.

Catherine Hershey Schools for Early Learning are subsidiaries of Milton Hershey School and are staffed and operated independently of the Milton Hershey School core model.

Catherine Hershey Schools for Early Learning will not tolerate any form of harassment or discrimination on the basis of race, color, national or ethnic origin, ancestry, sex, age, religion or religious creed, veteran status, disability, or any other status protected under applicable federal or Pennsylvania law (collectively “Protected Characteristics”), against any applicant for admission, enrolled children, or any other individual(s) who participate(s) in the programs, services, and activities at our Centers.