Marketing Manager

Catherine Hershey Schools for Early Learning; Hershey (PA); On-site; USD 69,000 - 80,000; Full time

Job summary

Catherine Hershey Schools for Early Learning (CHS) in Hershey, PA seeks a Marketing Manager to elevate CHS branding and public presence. You will lead campaigns for brand awareness, talent recruitment, and admissions outreach, and oversee email marketing and digital channels.

Reporting to the Marketing and Communications Director, you will supervise the Marketing & Event Associate, monitor CHS.org and content, analyze performance metrics, and collaborate with HR and Admissions to align messaging

Qualifications

• Bachelor's degree in Marketing, Business or related field required.
• 5–8 years of relevant experience.
• Expertise in digital marketing, marketing automation, and CRM.
• Ability to analyze data and reports to guide strategy.
• Comfort with technology including Adobe Suite and MS Office.
• Excellent interpersonal skills and leadership ability.
• Commitment to CHS mission and values and background checks.

Responsibilities

• Plan and execute CHS brand awareness, talent recruitment and admissions campaigns.
• Collaborate with HR and Admissions to meet recruitment and admissions goals.
• Evaluate brand positioning and deploy messaging strategies.
• Monitor CHS website and develop content while keeping it up to date.
• Create and track marketing metrics and report to leadership.
• Oversee development of new marketing materials and campaigns.
• Lead email marketing campaigns for admissions and recruitment.
• Coordinate with Communications for strategy alignment and impact.
• Manage CHS events and external partnerships.

Skills

Digital marketing

SEO/SEM

Marketing automation

CRM software

Google Analytics

Excel

Adobe Suite

MS Office

Leadership & collaboration

Education

Bachelor's degree in Marketing, Business or related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Excel

Adobe Creative Suite

Job description

The CHS Marketing Manager is an individual who cares about publicizing and growing the CHS image and brand. This individual will act as the visionary for all campaign coordination, including brand awareness, talent recruitment, and admissions recruitment campaigns. The Marketing Manager will also be in charge of monitoring the CHS website and overseeing other email marketing opportunities. This individual will provide leadership in advancing the strategic direction of CHS in all marketing endeavors. They provide direct oversight and supervision for the Marketing & Event Associate. The Marketing Manager is part of the CHS Central Office team, reporting to the Marketing and Communications Director, with whom the individual will work closely to ensure marketing strategy implementation. The salary range for this position is $69,000 to $79,746 per year, based on expertise.

Responsibilities:

• Planning and executing CHS brand awareness, talent recruitment and admissions recruitment campaigns
• Working with the HR and Admissions teams to develop campaigns that support talent recruitment and admissions goals
• Evaluating brand positioning and deploying messaging strategies
• Monitoring engagement across the CHS website, building out new content and ensuring that existing content is relevant and up to date
• Creating and tracking metrics to understand marketing efforts, and presenting the data to the CHS Marketing and Communications Director
• Managing the creation and development of new marketing materials
• Leading email marketing campaigns for admissions, talent recruitment, and thought leadership
• Collaborating with CHS Communications and Media Relations Manager for strategy alignment and to maximize impact
• Managing relationships with external partners and stakeholdersOverseeing and managing all CHS events (talent, admissions, brand awareness)
• Maintaining consistent and positive reputation of the CHS brand and appropriate usage of the logo and branding across the organization
• Building and maintaining positive relationships with all staff and encouraging center growth and performance
• Supervising the Marketing & Event Associate and providing timely and constructive feedback through ongoing performance evaluations
• Other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Business or related field required
• 5-8 years of relevant experience required
• Expertise in digital marketing (SEO/SEM), marketing automation platforms (HubSpot, Marketo), and CRM software
• Ability to analyze data and reports to guide strategy using tools like Google Analytics, Excel etc.
• Comfortability with technology including Adobe Suite, MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learn
• Exceptional interpersonal skills including the ability to influence, lead, and educate teams
• Ability to work in a fast-paced environment with changing priorities
• Responsible, enthusiastic, and cares about working in a mission-focused organization
• Ability to proactively identify problems and implement solutions
• Willingness to be held accountable and receive feedback
• Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children
• U.S. work authorization and successful completion of pre-employment background checks and clearances