Campaign Marketing Lead: Strategy, Content & Growth

Hopebridge; Indianapolis (IN); On-site; USD 85,000 - 120,000; Full time

Job summary

Hopebridge is seeking a Campaign Marketing Manager to lead cross-functional campaign planning and audience strategy across marketing initiatives.

You will own messaging, content direction, and calendar orchestration for campaigns supporting awareness, engagement, recruitment, events, and referrals. The role partners with operations and center leaders to align priorities with growth objectives.

Qualifications

• Minimum of five years of marketing experience.
• Experience leading multi-channel campaign strategy and content planning.
• Strong writing, editing, messaging, and communication skills.
• Experience developing campaign briefs, audience strategies, and marketing plans.
• Ability to analyze performance and translate findings into actionable recommendations.
• Strong project prioritization and cross-functional collaboration skills.

Responsibilities

• Lead campaign strategy across assigned initiatives, including defining objectives, audiences, key messages, offers, calls to action, timing, and channel mix.
• Develop campaign briefs and high-level plans that outline what marketing activities are needed, when they should happen, and how they support business goals.
• Own messaging strategy and content direction across campaigns, including defining themes, narratives, and communication priorities for blogs, emails, social media, landing pages, videos, outreach materials, and event communications.
• Draft and edit strategic content as needed while guiding content contributors on tone, messaging, and priorities.
• Own the strategic view of the marketing calendar by determining campaign sequencing, launch priorities, promotional timing, and content needs across major initiatives.
• Develop audience strategies and localized marketing playbooks to support varied center needs, market characteristics, and business objectives.

Skills

Campaign strategy

Content planning

Audience targeting

Messaging & writing

Cross-functional teamwork

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

Job description

Hopebridge is seeking a Campaign Marketing Manager to lead cross-functional campaign planning and audience strategy across marketing initiatives.

You will own messaging, content direction, and calendar orchestration for campaigns supporting awareness, engagement, recruitment, events, and referrals. The role partners with operations and center leaders to align priorities with growth objectives.