Brand & Audience Growth Director

Playwright Co; Durham (NC); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Carolina Theatre of Durham, Inc. in Durham seeks a Senior Director of Marketing & Communications to lead brand strategy, digital marketing, PR, and audience development to support ticket sales, sponsorships, memberships, and fundraising.

The role oversees a Marketing Manager and a multi-disciplinary team, sets strategy, manages budgets, and partners with Development, Education, Live Events, and Box Office to maximize revenue and community impact.

Responsibilities

• Develop and lead marketing and sales plans that support ticket sales, sponsorships, memberships, fundraising, and other revenue goals.
• Set strategy for institutional messaging, advertising, media buying, digital communications, email marketing, social media, website content, and audience development.
• Build and expand visibility and reach of the organization and grow existing audiences.
• Analyze market trends and economic factors to identify opportunities for audience and revenue growth.
• Evaluate patron experience and identify touchpoints to strengthen satisfaction, loyalty, and connection.
• Ensure marketing and outreach efforts support diversity, equity, inclusion, and access.

Job description

Carolina Theatre of Durham, Inc. in Durham seeks a Senior Director of Marketing & Communications to lead brand strategy, digital marketing, PR, and audience development to support ticket sales, sponsorships, memberships, and fundraising.

The role oversees a Marketing Manager and a multi-disciplinary team, sets strategy, manages budgets, and partners with Development, Education, Live Events, and Box Office to maximize revenue and community impact.