VP, Marketing & Audience Growth

ThinkingAhead; Raleigh (NC); On-site; USD 126,000 - 154,000; Full time

Job summary

ThinkingAhead Executive Search is seeking a Vice President of Marketing & Audience Development for the North Carolina Symphony in Raleigh. The role leads statewide marketing, earned revenue, and audience development strategies to grow patron engagement and loyalty.

You will manage a high-performing team, collaborate with senior leadership, and drive data-driven campaigns across multi-channel platforms to advance artistic excellence and long-term sustainability.

Qualifications

• Bachelor’s degree or equivalent required.
• 10+ years of progressive leadership experience in performing arts marketing.
• Track record of meeting revenue and attendance objectives through integrated campaigns.
• Demonstrated ability to analyze data, develop strategic plans, and make informed decisions.
• Excellent interpersonal, verbal, written, and presentation skills.
• Ability to travel throughout North Carolina and work evenings and weekends as needed.

Responsibilities

• Provide strategic leadership for statewide earned revenue initiatives and set ticket revenue goals.
• Develop pricing, packaging, and promotional strategies to maximize attendance and revenue.
• Oversee brand, communications, and audience engagement strategy to strengthen visibility.
• Lead long-range strategies to strengthen financial sustainability and forecast earned revenue.
• Set the standard for customer-facing operations and patron loyalty across venues.
• Perform other duties and special projects as assigned.

Skills

Leadership

Marketing leadership

CRM analytics

Audience development

Data analysis

Strategic planning

Education

Bachelor’s degree or equivalent

Tools

MS Word

Excel

PowerPoint

Outlook

Copilot

OneDrive

Job description

ThinkingAhead Executive Search is seeking a Vice President of Marketing & Audience Development for the North Carolina Symphony in Raleigh. The role leads statewide marketing, earned revenue, and audience development strategies to grow patron engagement and loyalty.

You will manage a high-performing team, collaborate with senior leadership, and drive data-driven campaigns across multi-channel platforms to advance artistic excellence and long-term sustainability.