Marketing Leader, Sports Fan Growth & Data-Driven Campaigns

Gondola; Raleigh (NC); Presencial; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

Carolina Hurricanes in Raleigh, NC seeks a collaborative, data-driven Director of Marketing to grow ticket and retail sales, fan acquisition, and engagement. You will oversee paid advertising, email, SMS, mobile app marketing, and lead generation while partnering across departments to deliver measurable business results.

The role reports to the CMO and offers ownership of high-impact channels for the reigning Stanley Cup champions.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4–6 years of progressive experience in sports, entertainment, digital, or performance marketing.
• Experience managing paid digital advertising campaigns.
• Experience with email marketing, CRM, and marketing automation platforms.
• Experience with SMS marketing and mobile app marketing.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills.
• Passion for sports, live entertainment, and fan engagement.

Responsabilidades

• Develop and execute integrated marketing campaigns supporting ticket sales, retail sales, events, and fan engagement.
• Lead the organization's paid advertising strategy across digital platforms.
• Own the Carolina Hurricanes' email, SMS, mobile app, and lifecycle marketing strategies.
• Leverage owned media channels to amplify initiatives, drive fan engagement, and support revenue campaigns.
• Develop audience segmentation and lead generation strategies to grow the fan database.
• Analyze campaign performance and optimize results through data-driven decisions.
• Collaborate with internal stakeholders to manage influencer relationships and campaigns.
• Collaborate with internal teams to support game nights and major events.

Conocimientos

Paid digital ads

Email marketing

CRM

Marketing automation

SMS marketing

Mobile app marketing

Analytics

Project management

Communication

Fan engagement

Sports marketing

Educación

Bachelor's degree in Marketing/Communications/Business

Descripción del empleo

Carolina Hurricanes in Raleigh, NC seeks a collaborative, data-driven Director of Marketing to grow ticket and retail sales, fan acquisition, and engagement. You will oversee paid advertising, email, SMS, mobile app marketing, and lead generation while partnering across departments to deliver measurable business results.

The role reports to the CMO and offers ownership of high-impact channels for the reigning Stanley Cup champions.