Chief Marketing & Audience Growth Officer

Playwright Co; Charlotte (NC); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical insurance

Paid vacation

Life Balance Reimbursement

Flexible schedules

Complimentary tickets

Vision and dental insurance

3% employer match retirement

Job summary

Blumenthal Arts in Charlotte seeks a strategic, data-driven Chief Marketing Officer to lead marketing, sales and audience engagement across our live events and experiences. You will drive earned revenue through campaigns, subscriptions and targeted pricing, using data analytics to optimize segmentation and retention.

The CMO will oversee Marketing and Ticketing, collaborating with cross‑department teams to align branding, communications and audience development with organizational goals.

Qualifications

• Bachelor's degree in marketing, advertising, communication, business or related field.
• At least 10 years of marketing experience with 5+ years in senior marketing roles.
• Experience leading marketing for consumer-facing organizations with ticketed, hospitality, or live-event revenue.

Responsibilities

• Develop integrated marketing strategies for Broadway tours, concerts, speakers, immersive experiences, festivals, and community events.
• Oversee Marketing and Ticketing Departments and drive digital marketing initiatives.
• Leverage CRM analytics to generate audience insights, segmentation, and tailored communications.
• Lead pricing, budgeting, and campaigns to grow single-ticket, subscriptions, and group sales.
• Collaborate with Chief CIP Officer to align marketing with organizational storytelling and branding.
• Guide brand standards across channels and ensure consistent external communications.
• Evaluate emerging technologies to improve marketing, ticketing, and revenue generation.

Skills

CRM platforms

Pricing

Segmentation

Analytics

Brand storytelling

Creative development

Leadership

Strategic thinking

Communication

Project management

Education

Bachelor's degree in marketing/advertising/communication/business

Job description

Blumenthal Arts in Charlotte seeks a strategic, data-driven Chief Marketing Officer to lead marketing, sales and audience engagement across our live events and experiences. You will drive earned revenue through campaigns, subscriptions and targeted pricing, using data analytics to optimize segmentation and retention.

The CMO will oversee Marketing and Ticketing, collaborating with cross‑department teams to align branding, communications and audience development with organizational goals.