Director of Marketing & Audience Growth

Washington Concert Opera; Washington (District of Columbia); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Paid vacation

Holidays and sick leave

Job summary

Washington Concert Opera seeks a Director of Marketing to oversee Marketing, Communications and Patron Services, partnering with the Executive Director to grow audience and revenue in the DC area.

This role drives brand development, pricing strategy, donor stewardship, and multi-year growth plans, coordinating with departments to market key initiatives while delivering measurable community impact.

Qualifications

• Excellent computer literacy and experience with marketing tech and fundraising databases.
• Experience in non-profit or arts sector marketing/development; ethical revenue practices.
• Proven ability to achieve revenue goals for non-profit institutions.

Responsibilities

• Lead strategic communications and patron services in partnership with the Executive Director.
• Set revenue goals and report progress against financial targets.
• Lead pricing strategies for subscriptions and single tickets to optimize capacity.
• Maintain brand standards and ensure external messaging aligns with priorities.
• Recommend and lead new branding efforts for organizational advancement.
• Develop multi-year growth and sustainability plans with Executive Director involvement.

Skills

Microsoft Office

Patron Manager/Salesforce

Ticketing Software

Google Ads

Meta Advertising

Integrated database systems

Tools

Microsoft Office

Patron Manager/Salesforce

Ticketing Software

Google Ads

Meta Advertising

Integrated database systems

Job description

Washington Concert Opera seeks a Director of Marketing to oversee Marketing, Communications and Patron Services, partnering with the Executive Director to grow audience and revenue in the DC area.

This role drives brand development, pricing strategy, donor stewardship, and multi-year growth plans, coordinating with departments to market key initiatives while delivering measurable community impact.