Brand Architect — Trade Education & Growth (Hybrid)

GetHired, Inc.; Gillette (WY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Free medical option

Health Savings Account contribution

Company-paid life insurance

401(k) with match

Dental and vision coverage

Unlimited PTO

Hiring authority

Mission that matters

Job summary

Western Welding Academy is seeking a Brand Manager to shape the organization’s brand, content, and student-focused marketing strategy from Gillette, WY. The role leads creative direction, defines an Avatar, and builds a KPI-driven content system that ties to admissions outcomes.

You will own the automation of the content pipeline, manage the videographer, and partner with Revenue to optimize lead quality while maintaining a mission-driven, on-site presence in a growing training environment.

Qualifications

• Brand leadership with proven content function.
• Strategic content planning aligned to admissions goals.
• Data-driven decision making for content and campaigns.

Responsibilities

• Own the Avatar and ensure messaging targets the right audience.
• Run KPI scorecard and adjust content based on lead quality.
• Build organic-to-paid flywheel with proven content as base.
• Architect content around one big idea with a defined mission.
• Hire the department's A-players and set hiring standards.
• Manage videographer/editor calendar and content batch shoots.
• Collaborate with Revenue on lead-scoring data loop.
• Oversee automation of AI-driven content pipeline.

Skills

Brand leadership

Content strategy

Data-driven

Hiring

Job description

Western Welding Academy is seeking a Brand Manager to shape the organization’s brand, content, and student-focused marketing strategy from Gillette, WY. The role leads creative direction, defines an Avatar, and builds a KPI-driven content system that ties to admissions outcomes.

You will own the automation of the content pipeline, manage the videographer, and partner with Revenue to optimize lead quality while maintaining a mission-driven, on-site presence in a growing training environment.