Brand Growth Leader — Education Marketing & Content Engine

Western Welding Academy; Gillette (WY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Free medical

HSA contribution

Life insurance

401(k) match

Dental & vision

Unlimited PTO

Hiring authority

Mission-driven

Job summary

Western Welding Academy is seeking a marketing leader to shape our content engine and Avatar-driven campaigns from Gillette, WY. This full-time role blends on-site collaboration with flexible remote elements for the right candidate, and reports to the VP of Revenue Operations.

You will own the content strategy, KPI scorecard, and an AI-driven automation pipeline that scales without headcount, while building a high-performing team to attract life-changing trade careers.

Qualifications

• Applicants must already be legally authorized to work in the United States.

Responsibilities

• Own the Avatar. Define exactly who we are for and ensure every hook, script and ad traces back to it.
• Run the department on saves, not views. Define KPI scorecard and adjust content based on lead quality.
• Build the organic-to-paid flywheel by maximizing proven organic content for paid ads.
• Architect content around one big idea, ensuring alignment with mission and supporting reasons.
• Hire the department's A-players and set hiring standards for future hires.
• Manage and grow the videographer/editor and content pipeline.
• Partner with Revenue on the lead-scoring loop and use data to drive decisions.
• Oversee the AI-driven content automation pipeline to scale output.
• Steward the brand beyond students, including the careers page and CEO-related content.

Job description

Western Welding Academy is seeking a marketing leader to shape our content engine and Avatar-driven campaigns from Gillette, WY. This full-time role blends on-site collaboration with flexible remote elements for the right candidate, and reports to the VP of Revenue Operations.

You will own the content strategy, KPI scorecard, and an AI-driven automation pipeline that scales without headcount, while building a high-performing team to attract life-changing trade careers.