Brand Growth Manager — Build a Data-Driven Content Engine

Western Welding Academy; Gillette, Northern (WY, KY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Free medical option

Health Savings Account

Company-paid life insurance

401(k) with a match

Dental and vision coverage

Unlimited PTO

Real hiring authority

Job summary

Western Welding Academy is seeking a Brand Manager to design and grow a data-driven marketing function on-site in Gillette, WY, with hybrid options for the right candidate. You will shape the avatar, KPI framework, and content engine to attract students and build a durable brand for the trades.

The role emphasizes ownership of content strategy, cross-functional leadership, and a mission-driven approach to rebuilding America’s skilled workforce.

Qualifications

• Built a brand or content function for a real brand.
• Hiring A-players and scaling teams.
• Data-driven mindset with measurable outcomes.
• Experience in blue-collar, trade, or workforce-education markets.

Responsibilities

• Own the Avatar. Build the customer profile from transcripts and keep it refreshed monthly.
• Run the department on saves, not views. Define KPI scorecard and adjust content to lead quality.
• Build the organic-to-paid flywheel by aligning paid ads with proven organic content.
• Architect content around one big idea, ensuring all output supports the mission.
• Hire the department's A-players and set a high hiring bar.
• Manage and grow the videographer/editor and calendar for content pipelines.
• Partner with Revenue on the lead-scoring loop to feed marketing decisions.
• Own the automation build for AI-driven content operations.
• Steward the brand beyond students and support leadership content.

Skills

Brand management

Content strategy

Data-driven marketing

Hiring leadership

Job description

Western Welding Academy is seeking a Brand Manager to design and grow a data-driven marketing function on-site in Gillette, WY, with hybrid options for the right candidate. You will shape the avatar, KPI framework, and content engine to attract students and build a durable brand for the trades.

The role emphasizes ownership of content strategy, cross-functional leadership, and a mission-driven approach to rebuilding America’s skilled workforce.