Brand Architect for Skilled Trades Education

Kaizen Lab Inc.; Gillette, Northern (WY, KY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Free medical

HSA contribution

Life insurance

401(k) match

Dental & vision

Unlimited PTO

Hiring authority

Meaningful mission

Job summary

Western Welding Academy in Gillette, WY seeks a Brand Manager to define the audience, drive brand strategy, and lead a new marketing function on-site or hybrid. You will shape content from real training outcomes, connect admissions needs to marketing, and build a measurable, data-driven approach to attracting skilled welders.

You’ll lead a small team, partner with admissions and operations, and own an AI-powered content pipeline while scaling the brand beyond students to impact America’s

Qualifications

• Own the Avatar and refresh monthly to align hooks, scripts and ads with audience insights.
• Set and defend KPI scorecard; adjust content based on lead quality—not sales pressure.
• Build the organic-to-paid flywheel by leveraging proven organic assets for paid campaigns.

Responsibilities

• Own the Avatar.
• Run the department on saves, not views.
• Build the organic-to-paid flywheel.
• Architect content around one big idea.
• Hire the department's A-players.
• Manage and grow our videographer/editor.
• Partner with Revenue on the lead-scoring loop.
• Own the automation build.
• Steward the brand beyond students.

Skills

Avatar ownership

KPI & analytics

Brand strategy

Content marketing

Ad optimization

Team building

AI-driven content

Audience research

Job description

Western Welding Academy in Gillette, WY seeks a Brand Manager to define the audience, drive brand strategy, and lead a new marketing function on-site or hybrid. You will shape content from real training outcomes, connect admissions needs to marketing, and build a measurable, data-driven approach to attracting skilled welders.

You’ll lead a small team, partner with admissions and operations, and own an AI-powered content pipeline while scaling the brand beyond students to impact America’s