Brand Analytics Leader - Growth & Insights Strategy

mars; United States; On-site; USD 119,000 - 164,000; Full time

Job summary

Mars is seeking a Brand Analytics Manager to translate consumer, brand, media, and business data into actionable insights that drive growth across the portfolio. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to influence decisions, design scalable analytics processes, and build long-term capabilities.

This role offers exposure to a growing analytics function and the opportunity to shape brand strategy at a global consumer products company.

Qualifications

• 5+ years in Marketing/Brand Analytics or BI.
• 3+ years in CPG or Retail analytics.
• Experience with MMM, attribution, and sales lift metrics.

Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights.
• Deliver strategic recommendations to cross-functional stakeholders.
• Evaluate marketing effectiveness using MMM, attribution, experimentation, and brand health metrics.
• Drive continuous improvement and embed best practices across brands.
• Partner with Marketing, Insights, Finance, and Sales to influence decisions.
• Build scalable analytics processes and frameworks for organizational growth.

Skills

Marketing Analytics

Strategic Thinking

Brand Insights

Measurement Analytics

Executive Communication

Cross-Functional Collaboration

Education

Bachelor's in quantitative/analytical field

MBA preferred

Job description

Mars is seeking a Brand Analytics Manager to translate consumer, brand, media, and business data into actionable insights that drive growth across the portfolio. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to influence decisions, design scalable analytics processes, and build long-term capabilities.

This role offers exposure to a growing analytics function and the opportunity to shape brand strategy at a global consumer products company.