Global Director, Human Insights & Brand Strategy

Mars Incorporated; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Job summary

Mars Incorporated seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to unlock human-centric insights and shape brand strategy for world-class brands. You will lead a team, translate insights into actionable briefs, and drive measurement and optimization across traditional and digital media.

The role emphasizes deep consumer understanding, cross-functional collaboration, and leadership of remote teams across cultures, with a focus on delivering measurable impact

Qualifications

• Degree in Marketing / Consumer/Shopper Insights / Market Research or related field.
• 10+ years' experience in marketing and/or consumer/shopper insights and market research (preferably in CPG).
• 5+ years brand/communication/media insights/digital measurement.
• Measurement experience for both traditional & digital media required.
• Brand building experience is preferred.
• 3+ years' experience in line management and team leadership, including remote management across cultures.

Responsibilities

• Generate and drive deployment of deep human insights into our brands.
• Drive adoption of Consumer Journey mindset to translate business challenges to human problems and profile a human-centric view.
• Provide insights driven thought leadership on brand positioning and strategy (Brand Compass).
• Identify the role of and select brand communities/audiences in strategy & activation.
• Translate learning & brand strategy to briefs with brand content & media partners.
• Articulate value of levers to increase brand experiences across touchpoints.
• Combine art & science of creative development and support Creative Excellence with best-in-class tools.
• Drive best in class measurement plans for traditional and digital media.
• Collaborate with media and data experts to optimize media, content touchpoints and new channels.
• Ensure consistent measurement of Brand Distinctive Assets.
• Participate in internal councils/forums to anchor initiatives in human centricity.
• Set priorities, capabilities and deliverables for the team.

Skills

Marketing insights

Consumer insights

Measurement experience

Team leadership

Education

Degree in Marketing/Market Research

Job description

Mars Incorporated seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to unlock human-centric insights and shape brand strategy for world-class brands. You will lead a team, translate insights into actionable briefs, and drive measurement and optimization across traditional and digital media.

The role emphasizes deep consumer understanding, cross-functional collaboration, and leadership of remote teams across cultures, with a focus on delivering measurable impact