Global Director, Human Insights & Brand Strategy

Mars (New); Chicago (IL); Hybrid; USD 134,000 - 185,000; Full time

Benefits offered by this job

Company bonus

Relocation support

Job summary

Mars is seeking a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to lead human-centric insights driving brand strategy and activation across media channels. This role emphasizes customer journey insights, measurement, and cross-functional collaboration with creative and media partners.

The candidate will guide leadership and teams, champion human-centric brand experiences, and advance Mars' brand compass through strategic briefs and analytics, including remote team

Qualifications

• 10+ years in marketing and/or consumer/shopper insights and market research (preferably in CPG).
• 5+ years brand/communication/media insights/digital measurement.
• 3+ years’ experience in line management with remote leadership across cultures.

Responsibilities

• Generate and deploy deep human insights into our brands.
• Drive consumer journey mindset to translate business challenges into human problems.
• Provide insights-driven thought leadership on brand positioning and strategy.

Skills

Brand strategy

Marketing insights

Media measurement

Leadership

Cross-cultural management

Education

Degree in Marketing / Consumer/Shopper Insights / Market Research or related field

Job description

Mars is seeking a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to lead human-centric insights driving brand strategy and activation across media channels. This role emphasizes customer journey insights, measurement, and cross-functional collaboration with creative and media partners.

The candidate will guide leadership and teams, champion human-centric brand experiences, and advance Mars' brand compass through strategic briefs and analytics, including remote team