Global Director, Human Insights & Brand Strategy

Champion Petfoods LP; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Job summary

Mars Inc. seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to unlock human-centric insights that drive future brand relevance.

You will lead a team to turn consumer understanding into impactful brand strategies and measurable learning loops. The role spans cross-functional collaboration with media, content, and data experts, ownership of brand experiences, and deployment of best-in-class tools to translate insights into activation while aligning with Mars'

Qualifications

• Degree in Marketing / Consumer/Shopper Insights / Market Research or related field.
• 10+ years in marketing and/or consumer/shopper insights and market research (preferably in CPG).
• 5+ years brand/communication/media insights/digital measurement.
• Measurement experience for both traditional & digital media required.
• Brand building experience is preferred.
• 3+ years’ experience in line management and team leadership. Experience in remote line management across different cultures is preferred.

Responsibilities

• Through self and team, generate and drive deployment of deep human insights into our brands.
• Drive adoption of Consumer Journey mindset to translate business challenges to human problems and profile a human-centric view.
• Provide insights driven thought leadership on brand positioning and strategy (Brand Compass)
• Identify the role of and select brand communities/audiences in strategy & activation
• Translate learning & brand strategy to powerful briefs in partnership with brand content & media partners
• Understand and articulate value of tangible and intangible value levers to increase brand experiences and value across all brand touchpoints.
• Bring together art & science of creative development and actively support Creative Excellence through deployment of best-in-class tools and process to ensure learning translates to activation
• Drive best in class measurement plans for both traditional and digital media
• Collaborate closely with internal and external Media and data experts to drive media optimization and evolve our understanding on how to grow brands through new media channels and approaches. Ensure we continuously optimize and understand media/content touch points, current and new.
• Ensure consistent and fit-for-purpose measurement of Brand Distinctive Assets.
• Active role relevant internal councils/forums to ensure prioritized initiatives are anchored in human centricity. Stay connected within the industry and across Mars Inc to remain at the forefront of new developments in the area of brand experiences, creative content and media.
• Drive clear vision and purpose, engagement and associate development. Set clear agenda for team in terms of priorities, capabilities and deliverables.

Skills

Human insights

Consumer journey mindset

Brand strategy

Measurement experience

Team leadership

Remote team management

Education

Degree in Marketing / Consumer/Shopper Insights / Market Research or related field

Job description

Mars Inc. seeks a Global Director of Human Intelligence - Brand Strategy & Integrated Planning to unlock human-centric insights that drive future brand relevance.

You will lead a team to turn consumer understanding into impactful brand strategies and measurable learning loops. The role spans cross-functional collaboration with media, content, and data experts, ownership of brand experiences, and deployment of best-in-class tools to translate insights into activation while aligning with Mars'