Brand Analytics Manager

Mars Incorporated in; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Job summary

Mars is seeking a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and senior leadership to shape strategy and optimize brand performance across the portfolio.

Lead analytics initiatives, design scalable processes, and establish best practices to build long-term capability within a growing analytics function at Mars.

Qualifications

• 5+ years in Marketing Analytics, Brand Analytics, or BI.
• 3+ years in CPG/retail industry.
• Experience with MMM, attribution, experimentation, and brand health.
• Bachelor's degree in a quantitative or business field; MBA preferred.

Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights.
• Deliver strategic recommendations to cross-functional stakeholders.
• Evaluate marketing effectiveness using MMM, attribution, and brand health metrics.
• Drive continuous improvement by embedding best practices across brands.

Skills

CPG & Retail Analytics

Strategic thinking

Brand & consumer insights

Measurement & marketing analytics

Influencing & executive communication

Cross-functional collaboration

Education

Bachelor's degree

MBA or Master's degree preferred

Job description

Job Description:

As the Brand Analytics Manager, you will play a pivotal role in shaping brand strategy by transforming consumer, brand, media, and business data into actionable insights that drive growth. Partnering closely with Marketing, Insights, Sales, Finance, and senior leadership, you will uncover opportunities, influence key business decisions, and help optimize brand performance across the portfolio. This is an exciting opportunity to join a growing team where you will not only lead strategic analytics initiatives but also help design and establish scalable processes, frameworks, and best practices that build long-term organizational capability.

Required Experience

• 5+ years of experience in Marketing Analytics, Brand Analytics, or Business Intelligence.
• Minimum 3 years of experience within the CPG and/or Retail industry.
• Hands‑on experience applying analytics methodologies including AVI, ACE, Marketing Mix Modeling (MMM), sales lift, brand equity, and brand health measurement to evaluate brand performance and develop actionable recommendations.
• Bachelor's degree in a quantitative, analytical, or business‑related field (e.g., Statistics, Economics, Marketing, Business Analytics, Data Analytics).
• MBA or Master's degree preferred.

Must‑Have Skills

• CPG & Retail Analytics Expertise – Deep experience leveraging syndicated, consumer, and business data to assess brand and category performance.
• Strategic & Analytical Thinking – Ability to connect complex data to business priorities and actionable growth strategies.
• Brand & Consumer Insights – Strong understanding of brand health, consumer behavior, and drivers of brand growth.
• Measurement & Marketing Analytics – Experience with MMM, attribution, experimentation, sales lift, and media effectiveness measurement.
• Influencing & Executive Communication – Ability to synthesize findings into compelling recommendations that drive decisions at all levels.
• Cross‑Functional Collaboration – Proven success partnering across Marketing, Insights, Finance, Sales, Technology, and external agency teams.

Key Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights to identify opportunities and performance drivers.
• Deliver strategic recommendations that translate data into clear actions and business decisions for cross‑functional stakeholders.
• Evaluate marketing effectiveness using advanced measurement methodologies, including MMM, attribution, experimentation, and brand health metrics.
• Drive continuous improvement by identifying what is working, what is not, and embedding best practices across brands and initiatives.
• Partner and influence across the organization by serving as a trusted advisor to Marketing, Sales, Finance, Insights, and senior leadership teams.
• Build scalable analytics processes and frameworks that strengthen decision‑making, create institutional knowledge, and support a growing analytics function.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose‑driven company, where we're striving to build the world we want tomorrow, today.
• A strong focus on learning and development from day one, including access to our in‑house Mars University.
• An industry‑competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job‑related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 119,040.00 - USD 163,680.00