Global Media Measurement & Insights Lead

Mars Incorporated; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Job summary

Mars Incorporated in Chicago seeks a Consumer Market and Insights Lead to bridge commercial teams with Data & Analytics, establishing global measurement principles and scalable test-and-learn practices.

You will influence cross-functional partners, shape measurement across Retail Media, Social, and On-Demand channels, and translate complex data into strategic recommendations that optimize investments and drive growth.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Economics, or related field.
• 5–8 years in media analytics or marketing effectiveness.
• Experience with MMM/attribution and testing standards.
• Strong ability to translate data into actionable insights.
• MBA or Master's preferred.

Responsibilities

• Translate business questions into measurable insights across channels.
• Identify measurement gaps and establish global standards.
• Lead test-and-learn initiatives across channels.
• Develop global measurement frameworks and KPI standards.
• Tell data stories to guide media and investment decisions.
• Collaborate with agencies and internal teams to drive innovation.

Skills

MMM/Attribution

Data storytelling

Cross-functional influence

PESO knowledge

Analytical synthesis

Education

Bachelor's degree in Marketing / Analytics

Master's degree or MBA (preferred)

Job description

Mars Incorporated in Chicago seeks a Consumer Market and Insights Lead to bridge commercial teams with Data & Analytics, establishing global measurement principles and scalable test-and-learn practices.

You will influence cross-functional partners, shape measurement across Retail Media, Social, and On-Demand channels, and translate complex data into strategic recommendations that optimize investments and drive growth.