Brand Activation Specialist – On-Premise Wine & Spirits

W J Deutsch & Sons Ltd; Georgia; On-site; USD 42,000 - 64,000; Full time

Job summary

Deutsch Family Wine & Spirits seeks a Sales Activation Associate to drive in-market activation and execution of brand standards in on-premise accounts around Atlanta. You will build lasting relationships with customers, conduct tastings and product demonstrations, and identify opportunities to expand distribution and brand presence.

The role emphasizes strong communication, presentation skills, and mobility with a valid driver's license to travel within the territory.

Qualifications

• Education: College degree preferred but not required.
• Experience: 1 year of experience preferred.
• Must be 21 years of age or older.

Responsibilities

• Build strong, long-term relationships with customers by listening and responding to needs.
• Foster loyalty through tastings and product demonstrations at customer locations.
• Act as relationship builder to establish rapport and brand loyalty.
• Support marketing programs to expand account base and increase distribution.
• Enhance market presence by boosting visibility and trial of brands in the market.
• Drive success by activating and executing brand standards in on-premise channels.
• Show market savvy by staying informed on market trends and competitive activities.

Skills

Interpersonal skills

Leadership

Communication

Presentation skills

Travel readiness

Education

College degree

Tools

Microsoft Office

Job description

Deutsch Family Wine & Spirits seeks a Sales Activation Associate to drive in-market activation and execution of brand standards in on-premise accounts around Atlanta. You will build lasting relationships with customers, conduct tastings and product demonstrations, and identify opportunities to expand distribution and brand presence.

The role emphasizes strong communication, presentation skills, and mobility with a valid driver's license to travel within the territory.