Sales Activation Associate, GA, On-Premise

W J Deutsch & Sons Ltd; Georgia; On-site; USD 42,000 - 64,000; Full time

Job summary

Deutsch Family Wine & Spirits seeks a Sales Activation Associate to drive in-market activation and execution of brand standards in on-premise accounts around Atlanta. You will build lasting relationships with customers, conduct tastings and product demonstrations, and identify opportunities to expand distribution and brand presence.

The role emphasizes strong communication, presentation skills, and mobility with a valid driver's license to travel within the territory.

Qualifications

• Education: College degree preferred but not required.
• Experience: 1 year of experience preferred.
• Must be 21 years of age or older.

Responsibilities

• Build strong, long-term relationships with customers by listening and responding to needs.
• Foster loyalty through tastings and product demonstrations at customer locations.
• Act as relationship builder to establish rapport and brand loyalty.
• Support marketing programs to expand account base and increase distribution.
• Enhance market presence by boosting visibility and trial of brands in the market.
• Drive success by activating and executing brand standards in on-premise channels.
• Show market savvy by staying informed on market trends and competitive activities.

Skills

Interpersonal skills

Leadership

Communication

Presentation skills

Travel readiness

Education

College degree

Tools

Microsoft Office

Job description

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.Deutsch Family Wine & Spirits is seeking a Sales Activation Associate (SAA). In this role you will ensure our products are selling through to the consumer through elite-level activation in trade. This role is based in Atlanta. The primary responsibilities of this position are:Responsibilities:Build Strong Relationships: Build and maintain strong, long-term relationships with customers by actively listening and responding to their needs. Skilled at capturing attention, building rapport and fostering brand loyalty.Foster Loyalty: Conduct tastings and product demonstrations at customer locations to drive product awareness and engagement.Relationship Builder: Skilled at capturing attention, building rapport and fostering brand loyaltySupport Marketing Programs: Identify and pursue new business opportunities to expand account base and increase product distribution.Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the marketDrive Success: Deliver excellence in the activation and execution of brand standards in the on-premise channels, to drive rate-of-sale on our brands in all assigned accountsResults-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goalsMarket Savvy: Knowledgeable about market trends and competitive activitiesQualifications:Education: College degree preferred but not requiredExperience: 1 year of experience preferredMust be 21 years of age or olderTechnical Savvy: Computer literate and functional in Microsoft OfficeObjective oriented: focused, and assertive individual who needs little direction or supervisionA team player: able to work in an intense, fast-paced environmentStrong interpersonal and leadership skills: to develop key customer and staff relationshipsStrong communication skills: ability to make compelling presentationsMobility: A valid driver's license and ability to travel within an assigned territory is requiredSchedule: Flexibility to work non-traditional hours when required, including evenings and weekendsLocation: Live in AtlantaCompliance: Required to obtain a solicitor’s permit where necessaryIf your background and experience meet these qualifications and you want to join a dynamic industry, please click here to apply.We Value DiversityAt DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.About Deutsch Family Wine & SpiritsInitially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin and Vodka, Luksusowa Vodka and Cantera Negra Tequila.Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com(#LIremote)