Brand Activation & Retail Events Lead

Grundens USA LTD; Seattle (WA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with 5% match

Profit-based bonus program

PTO and paid holidays

Job summary

Grundéns USA LTD in Seattle seeks a Marketing Manager, Retail & Events to lead in-store activation, consumer events, and regional marketing programs across Grundéns’ markets. This execution-focused role partners with Sales, Global Marketing, and E-commerce to drive brand awareness and retail sell-through.

You will own the events calendar, manage co-op and dealer marketing, and coordinate fixturing, merchandising, and asset creation.

Qualifications

• 3–5+ years of experience in a dealer relations or events role.
• College degree in marketing, business, or related field.
• Experience with retailers, dealers, or premium consumer brands.
• Proven ability to coordinate events, activations, and vendor management.
• Strong project management and organizational skills; able to manage multiple deadlines.

Responsibilities

• Manage in-store displays, signage, and fixtures across retail partners.
• Own the master events calendar and execute consumer-facing events and sponsorships.
• Coordinate logistics for events, including staffing, shipping, and on-site setup.
• Administer co-op and dealer marketing programs, budgets, and asset distribution.
• Track ROI and post-event reporting to measure impact.

Skills

Retail activation

Event coordination

Vendor management

Budget tracking

Project management

Communication

Travel coordination

Education

College degree in marketing, business, or related field

Job description

Grundéns USA LTD in Seattle seeks a Marketing Manager, Retail & Events to lead in-store activation, consumer events, and regional marketing programs across Grundéns’ markets. This execution-focused role partners with Sales, Global Marketing, and E-commerce to drive brand awareness and retail sell-through.

You will own the events calendar, manage co-op and dealer marketing, and coordinate fixturing, merchandising, and asset creation.