Brand Activation Lead: Live Events & Partnerships

Teton Ridge, LLC; Fort Worth (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Teton Ridge, LLC is seeking a Brand Marketing Manager, Events & Activations, to lead live experiences and integrated campaigns that bring our brands to life. You will own activation strategies, partner management, and on-site engagement while aligning with business priorities for measurable results.

As a strong marketer and operator, you will collaborate cross-functionally to develop briefs, timelines, and budgets, then execute with precision. Occasional travel to key events will be required.

Qualifications

• 4–6 years of experience in brand marketing, experiential marketing, event marketing, integrated marketing, or a related field.
• Experience developing and executing marketing campaigns or live brand activations from concept through completion.
• Strong project management skills and the ability to manage multiple initiatives at once.
• Ability to turn broad business objectives into clear, actionable marketing plans.
• Confidence working across teams and presenting recommendations to stakeholders.
• Experience managing agencies, vendors, budgets, and production timelines.
• Strong creative instincts with an understanding of how brand experiences can drive measurable business results.
• Comfortable operating in a fast-moving environment where strategy and execution often go hand in hand.
• Willingness to travel for key events and activations.

Responsibilities

• Brand, Event, & Activation Marketing: Develop marketing and activation plans around key events, campaigns, partnerships, and business priorities.
• Manage the planning and execution of brand activations, experiential campaigns, sponsorship activations, and other live marketing opportunities.
• Translate brand and business objectives into experiences that engage audiences and drive measurable action.
• Identify creative ways to extend live experiences into digital, social, content, and other marketing channels.
• Develop on-site engagement and conversion strategies, including promotional offers, QR journeys, contests, lead capture, and other calls to action.

Skills

Brand Marketing

Experiential Marketing

Event Marketing

Integrated Marketing

Project Management

Stakeholder Management

Job description

Teton Ridge, LLC is seeking a Brand Marketing Manager, Events & Activations, to lead live experiences and integrated campaigns that bring our brands to life. You will own activation strategies, partner management, and on-site engagement while aligning with business priorities for measurable results.

As a strong marketer and operator, you will collaborate cross-functionally to develop briefs, timelines, and budgets, then execute with precision. Occasional travel to key events will be required.