Store Marketing Lead, Gen Z Experiences (NA)

Tapestry, Inc.; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager, NA Store Marketing for the North America Marketing team. Lead store marketing and events across Retail and Outlet stores, ensuring brand standards and innovative activations.

Collaborate cross-functionally, manage multiple projects end-to-end, and handle budgeting, forecasting, and event reporting to drive brand engagement. You will work with Global teams and external partners to deliver on-brand experiences, travel as needed, and lead campaigns from concept to

Qualifications

• 5–8 years in brand experiential, events, or integrated marketing (agency or in-house).
• Proven ability to lead programs and communicate across channels/partners.
• Experience working with a large team, cross-functionally and collaboratively.
• Experience working with external partners in brand partnerships or external agency.
• Strong project management with the ability to juggle multiple initiatives.
• Experience managing live events, pop-ups, or brand activations from concept to execution.
• Detail-oriented, organized, proactive with excellent follow-through.
• Strong presentation skills; comfortable leading meetings and presenting ideas.
• Willingness to travel and work nights/weekends as needed for events.

Responsibilities

• Store Event Execution: Analyze Gen Z behavior to drive store traffic and acquisition.
• Collaborate with Global to execute seasonal campaigns across retail and outlets.
• Monitor planning and logistics from concept to post-event recap.
• Partner with clientele and store ops for cross-functional support.
• Project & Vendor Management: Manage relationships with external vendors and partners.
• Track budgets, run-of-show documents and production schedules.
• Coordinate with venues, agencies, and production partners to deliver high-quality experiences.
• Lead contract management, invoicing, and budget tracking.
• Cross-Functional Collaboration: Partner with Global Marketing, Talent, PR, Social, Retail, VM, and Creative teams.
• Align experiential initiatives with broader brand campaigns.
• Measurement & Reporting: Review post-event reporting and ROI for optimization.
• Visual Elements: Work with VM on signage, LED screens, and artist integration.
• Store Relations: Maintain relationships with store teams.
• Mall Marketing & New Store Openings: Plan geo-targeted emails, grand openings, signage and opportunities with mall partners.

Skills

Brand experiential marketing

Event planning

Cross-functional collaboration

Project management

Budget management

Vendor management

Communication

Microsoft Office

Tools

Microsoft Office Programs

Job description

Coach is seeking a Manager, NA Store Marketing for the North America Marketing team. Lead store marketing and events across Retail and Outlet stores, ensuring brand standards and innovative activations.

Collaborate cross-functionally, manage multiple projects end-to-end, and handle budgeting, forecasting, and event reporting to drive brand engagement. You will work with Global teams and external partners to deliver on-brand experiences, travel as needed, and lead campaigns from concept to