Store Marketing Lead: Gen Z Experiences & Events

Tapestry, Inc.; United States; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager of Store Marketing – North America to lead immersive, Gen Z–driven experiences across NA Retail and Outlet stores. You will collaborate with internal teams and external partners to deliver on-brand activations, events, and communications that strengthen brand engagement.

You’ll manage budgets, forecasting, and post-event reporting while ensuring seamless cross-functional execution with Global Marketing, Visual Merchandising, and Operations.

Qualifications

• 5-8 years of brand experiential, events, or integrated marketing experience.
• Proven ability to lead programs and manage budgets.
• Strong cross-functional collaboration and communication skills.
• Experience managing live events, pop-ups or brand activations end-to-end.
• Willingness to travel and work nights/weekends for events.

Responsibilities

• Store Event Execution – analyze consumer behavior to drive store traffic across NA retail and outlet stores.
• Project & Vendor Management – manage timelines, budgets, invoicing, and production schedules with external partners.
• Cross-Functional Collaboration – align with Global Marketing, Talent, PR, Social, Retail and Creative teams.
• Measurement & Reporting – review post-event metrics and ROI to identify opportunities.
• Visual Elements – coordinate with VM for signage and LED elements in stores.

Skills

Brand experiential

Events marketing

Cross-functional collaboration

Project management

Vendor management

Tools

Microsoft Office

Job description

Coach is seeking a Manager of Store Marketing – North America to lead immersive, Gen Z–driven experiences across NA Retail and Outlet stores. You will collaborate with internal teams and external partners to deliver on-brand activations, events, and communications that strengthen brand engagement.

You’ll manage budgets, forecasting, and post-event reporting while ensuring seamless cross-functional execution with Global Marketing, Visual Merchandising, and Operations.