Global Events Lead for Luxury Brand Activations

Tapestry, Inc.; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager, Global Events to lead the conception, planning, and execution of high-profile global events and activations. You will manage VIP, media, and influencer programs across North America, EMEAI, and Asia, delivering elevated experiences that align with brand campaigns.

You will also develop Global Event Toolkits, manage budgets and timelines, and drive innovative retail activations to engage Gen Z audiences through social-first programming.

Qualifications

• Minimum of 5 years of event production, experiential marketing, or brand activation experience.
• Proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.
• Strong understanding of luxury, fashion, lifestyle, and Gen Z consumer trends.
• Experience producing VIP, media, press, and influencer-focused events.
• Collaborative, solutions-oriented mindset with a hands-on approach to execution.
• Excellent communication, organizational, and project management skills.
• Ability to thrive under pressure and adapt quickly in a deadline-driven environment.

Responsibilities

• Support the development and execution of a wide range of global events and activations, from concept through production and on-site execution.
• Lead the planning and production of global press, influencer and VIP events across key markets in North America, EMEAI and throughout Asia to create seamless, elevated experiences.
• Concept and execute innovative retail activations across bespoke locations and seasonal pop-ups, creating memorable client-facing experiences that drive engagement and support Gen Z customer acquisition through social-first programming.
• Develop and maintain Global Event Toolkits that empower regional markets to execute events consistently, ensuring alignment with campaign objectives and brand messaging.
• Build and manage key event documents, including creative briefs, production timelines, budgets, invoice trackers and post-event reporting & recaps.
• Stay current on emerging trends in events, culture, hospitality, entertainment, and consumer engagement, bringing fresh ideas and innovation to the team.

Skills

Event production

Project management

Communication

Attention to detail

Luxury/fashion trends

VIP/Media events

Team collaboration

Job description

Coach is seeking a Manager, Global Events to lead the conception, planning, and execution of high-profile global events and activations. You will manage VIP, media, and influencer programs across North America, EMEAI, and Asia, delivering elevated experiences that align with brand campaigns.

You will also develop Global Event Toolkits, manage budgets and timelines, and drive innovative retail activations to engage Gen Z audiences through social-first programming.