Store Marketing Lead: Immersive Gen Z Activations

Tapestry, Inc.; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401 (K)

Paid paternity and maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager, Store Marketing for North America to craft Gen Z-driven store experiences that strengthen brand engagement and loyalty. You will oversee store marketing and events across NA retail and outlets, ensuring alignment with brand standards and innovative activations.

You will collaborate cross-functionally with internal teams and external partners, manage multiple projects end-to-end, and handle budget tracking, event reporting, and on-brand touchpoints.

Qualifications

• 5-8 years of experience in brand experiential, events, or integrated marketing.
• Experience leading/spearheading programs with cross-channel collaboration.
• Strong project management, time management, and drive for results.
• Experience working with large teams cross-functionally and with external partners.
• Experience managing live events, pop-ups, or brand activations from concept to execution.

Responsibilities

• Store Event Execution: analyze Gen Z trends, drive store traffic, ensure events align with brand toolkit.
• Project & Vendor Management: manage vendors, budgets, schedules, and contracts.
• Cross-Functional Collaboration: coordinate with Global Marketing, Talent, PR, Social, Retail, Visual Merchandising, and Creative teams.
• Measurement & Reporting: review post-event outcomes, ROI, and learnings for optimization.
• Visual Elements: collaborate with VM on signage, LED screens, and artist integration.
• Store Relations & Mall Marketing: maintain store partner relations and support new store openings and mall partnerships.

Skills

Brand experiential

Events management

Integrated marketing

Cross-functional

Budget forecasting

Tools

MS Office

Job description

Coach is seeking a Manager, Store Marketing for North America to craft Gen Z-driven store experiences that strengthen brand engagement and loyalty. You will oversee store marketing and events across NA retail and outlets, ensuring alignment with brand standards and innovative activations.

You will collaborate cross-functionally with internal teams and external partners, manage multiple projects end-to-end, and handle budget tracking, event reporting, and on-brand touchpoints.