Head of Consumer Insights & Strategy

SimpliSafe; Boston (MA); Hybrid; USD 202,000 - 270,000; Full time

Benefits offered by this job

Total rewards package

Free SimpliSafe system

ERGs

Job summary

SimpliSafe is seeking a Senior Director of Insights to lead research across the company, translating customer understanding into strategic actions for Marketing, Product, and Customer Experience. You will guide quantitative and qualitative studies while shaping a best-in-class insights organization.

You will own the design and quality of quantitative research, with dotted line oversight of UX research for Product/App and eComm, partnering with senior leaders to embed customer truth into

Qualifications

• 12+ years in market research with significant people leadership experience.
• Deep expertise across qualitative and quantitative methods, including advanced analytics (e.g., clustering, driver analysis, MaxDiff).
• Proven experience partnering with Marketing, Product, Design, and Customer Experience teams to deliver both ad-hoc and tracking insights.
• Demonstrated ability to influence executive-level strategy and drive measurable business impact through insights.
• Strong comfort operating in ambiguity, setting vision, and prioritizing work to deliver maximum impact.
• Exceptional storytelling and communication skills, with the ability to turn data into clear, actionable recommendations.
• A track record of building and scaling high-performing teams and fostering a culture of curiosity and customer obsession.
• Passion for advocating for the customer and embedding customer‑centricity into how decisions are made.

Responsibilities

• Lead research across Marketing, Product, and Customer Experience to inform strategy and product direction.
• Define and uphold research standards, ensuring rigor while balancing speed, relevance, and impact.
• Own insights operations, including tools, vendor partnerships, and budget.
• Translate insights into clear, actionable recommendations that drive alignment and measurable business impact.

Skills

Market research

People leadership

Qualitative methods

Quantitative methods

Advanced analytics

Cross-functional partnership

Executive influence

Storytelling

Ambiguity tolerance

Team building

Job description

SimpliSafe is seeking a Senior Director of Insights to lead research across the company, translating customer understanding into strategic actions for Marketing, Product, and Customer Experience. You will guide quantitative and qualitative studies while shaping a best-in-class insights organization.

You will own the design and quality of quantitative research, with dotted line oversight of UX research for Product/App and eComm, partnering with senior leaders to embed customer truth into