Brand Activation Manager: Lead Integrated CPG Campaigns

Otsuka Pharmaceutical Co., Ltd; California (MO); On-site; USD 100,000 - 166,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401K match

Annual performance bonus

Job summary

Otsuka Pharmaceutical Co., Ltd is seeking a Manager for Brand Activation in California. This role focuses on developing integrated marketing plans for products, such as Nature Made, and leading cross-functional teams.

The ideal candidate will have 5-7 years of experience in brand management and a demonstrable ability to lead impactful marketing campaigns. Join a company that values innovation and teamwork.

Qualifications

• 5-7 years of brand management or marketing experience.
• 1-2 years of campaign leadership experience.
• Experience with CPG brands.

Responsibilities

• Lead and execute marketing campaigns to drive brand awareness.
• Analyze consumer data for marketing strategies.
• Manage integrated campaigns with cross-functional teams.

Skills

Integrated marketing campaigns

Consumer behavior analysis

Project management

Creative strategy

Cross-functional collaboration

Education

Bachelor's Degree

MBA (preferred)

Job description

Otsuka Pharmaceutical Co., Ltd is seeking a Manager for Brand Activation in California. This role focuses on developing integrated marketing plans for products, such as Nature Made, and leading cross-functional teams.

The ideal candidate will have 5-7 years of experience in brand management and a demonstrable ability to lead impactful marketing campaigns. Join a company that values innovation and teamwork.