Senior Content Strategy Lead — Wellness Brand Growth

Otsuka Pharmaceutical Co., Ltd; Los Angeles (CA); On-site; USD 120,000 - 200,000; Full time

Benefits offered by this job

Annual performance bonus

Medical, dental, and vision benefits

401K match

Wellness benefits

Job summary

Otsuka Pharmaceutical Co., Ltd is seeking a Senior Manager, Content Strategy to define and lead the content strategy for the Nature Made brand. This role will leverage consumer insights and analytics to craft engaging messaging and stories that foster brand trust and drive conversion.

The ideal candidate will possess a strong content marketing background with experience in CPG wellness and a passion for health and wellness. A focus on creating innovative brand narratives is essential. Competitive salary and benefits offered.

Qualifications

• 8+ years of experience in content marketing, including 3+ years as content marketing lead for a consumer brand.
• Experience in CPG wellness or a category with scientific and regulatory complexity.
• Fluency with content channels including website, social media, and e-commerce.

Responsibilities

• Develop a unified content strategy for Nature Made across all consumer touchpoints.
• Create and manage an integrated content calendar.
• Identify opportunities for brand storytelling and content innovation.
• Leverage consumer insights and data to inform content priorities.
• Own development and management processes for content across channels.

Skills

Content marketing

Brand storytelling

Data-driven decision making

Consumer insights

SEO knowledge

Social media fluency

Education

Bachelor’s degree or equivalent

Job description

Otsuka Pharmaceutical Co., Ltd is seeking a Senior Manager, Content Strategy to define and lead the content strategy for the Nature Made brand. This role will leverage consumer insights and analytics to craft engaging messaging and stories that foster brand trust and drive conversion.

The ideal candidate will possess a strong content marketing background with experience in CPG wellness and a passion for health and wellness. A focus on creating innovative brand narratives is essential. Competitive salary and benefits offered.