Senior Brand Insights Manager — Pharma Strategy & Analytics

Otsuka Pharmaceutical Co., Ltd; Princeton (NJ); Hybrid; USD 150,000 - 224,000; Full time

Benefits offered by this job

Comprehensive medical

Dental

Vision

Prescription drug coverage

Company provided life insurance

401(k) match

Tuition reimbursement

Flexible time off

Paid holidays

Job summary

Otsuka Pharmaceutical Company is seeking a Senior Manager, Brand Insights to lead the design, execution and management of market research engagements for inline brands and early development assets. You will collaborate across marketing, sales, and leadership, and manage MR agencies in the US and international markets in a hybrid Princeton-based role.

You will oversee qualitative and quantitative MR projects, lead cross-functional analytics and KPI dashboards, and contribute to annual brand

Qualifications

• 7+ years of pharmaceutical/biotech commercial experience preferred, with 3–4 years in primary/secondary market research or consulting.
• Bachelor’s or Post-graduate degree in a quantitative field is highly desired (Public Health, Statistics, Management Science, Operations Research, Engineering, Economics, etc.).

Responsibilities

• Be a strategic partner to commercial teams to lead the design and delivery of high-quality insights from market research across pipeline, pre-launch, and inline brands.
• Oversee and deliver qualitative and quantitative primary market research; partner with MR agencies in US and international markets.
• Lead cross-functional analytics reports and dashboards for leadership KPI monitoring of market and brand performance.
• Lead in-depth situation analyses and SWOT of disease areas to support annual brand planning; run strategic insights workshops to convert data into KBQs.
• Manage contracted vendors and contribute to development of key insights; participate in annual forecasting with forecasting team.

Skills

Market research

Vendor management

Analytics

Project management

Communication

Stakeholder management

Forecasting

Education

Bachelor's degree in quantitative field

Tools

Microsoft Office

Job description

Otsuka Pharmaceutical Company is seeking a Senior Manager, Brand Insights to lead the design, execution and management of market research engagements for inline brands and early development assets. You will collaborate across marketing, sales, and leadership, and manage MR agencies in the US and international markets in a hybrid Princeton-based role.

You will oversee qualitative and quantitative MR projects, lead cross-functional analytics and KPI dashboards, and contribute to annual brand