Brand Activation Lead — Multi‑Channel Campaigns & Insights

Otsuka Pharmaceutical Co., Ltd; Los Angeles (CA); On-site; USD 110,000 - 184,000; Full time

Benefits offered by this job

Annual performance bonus

Medical, dental and vision benefits

401(k) match

Wellness benefits

Job summary

Otsuka Pharmaceutical Co., Ltd is seeking a Manager, Brand Activation in Los Angeles to develop impactful marketing plans for Nature Made. This role is essential for translating business needs into effective integrated marketing strategies.

The ideal candidate will have 5-7 years of experience in brand management, a Bachelor’s Degree (MBA preferred), and a strong ability to lead multi-channel marketing campaigns. The position offers a competitive salary and a comprehensive benefits package.

Qualifications

• 5-7 years of experience in brand management or marketing, with 1-2 years in campaign leadership.
• Proven ability to direct creative strategy and manage agency partners.
• Experience in analyzing data for actionable insights.

Responsibilities

• Lead and execute integrated marketing campaigns to drive brand awareness.
• Analyze consumer behavioral data and competitive insights.
• Project manage campaigns and lead cross-functional teams.

Skills

Brand management or marketing experience

Project management

Analytical skills

Communication skills

Education

Bachelor’s Degree

MBA preferred

Job description

Otsuka Pharmaceutical Co., Ltd is seeking a Manager, Brand Activation in Los Angeles to develop impactful marketing plans for Nature Made. This role is essential for translating business needs into effective integrated marketing strategies.

The ideal candidate will have 5-7 years of experience in brand management, a Bachelor’s Degree (MBA preferred), and a strong ability to lead multi-channel marketing campaigns. The position offers a competitive salary and a comprehensive benefits package.