Manager, Brand Activation

Otsuka Pharmaceutical Co., Ltd; Los Angeles (CA); On-site; USD 110,000 - 184,000; Full time

Benefits offered by this job

Annual performance bonus

Medical, dental and vision benefits

401(k) match

Wellness benefits

Job summary

Otsuka Pharmaceutical Co., Ltd is seeking a Manager, Brand Activation in Los Angeles to develop impactful marketing plans for Nature Made. This role is essential for translating business needs into effective integrated marketing strategies.

The ideal candidate will have 5-7 years of experience in brand management, a Bachelor’s Degree (MBA preferred), and a strong ability to lead multi-channel marketing campaigns. The position offers a competitive salary and a comprehensive benefits package.

Qualifications

• 5-7 years of experience in brand management or marketing, with 1-2 years in campaign leadership.
• Proven ability to direct creative strategy and manage agency partners.
• Experience in analyzing data for actionable insights.

Responsibilities

• Lead and execute integrated marketing campaigns to drive brand awareness.
• Analyze consumer behavioral data and competitive insights.
• Project manage campaigns and lead cross-functional teams.

Skills

Brand management or marketing experience

Project management

Analytical skills

Communication skills

Education

Bachelor’s Degree

MBA preferred

Job description

The Manager, Brand Activation is responsible for translating Nature Made’s business needs into impactful integrated marketing plans. This includes developing compelling marketing strategies grounded in consumer insights, leading creative brand communications, and executing multi‑channel activation plans across TV, digital, influencers, social, PR, and partnerships. The role reports to the Senior Manager of Brand Activation.

Key Responsibilities

• Lead and execute communications plans and integrated marketing campaigns that drive brand awareness and reach.
• Analyze consumer behavioral data, best practices, competitive insights, and data analytics—including MMM and sales/brand lift studies—to develop recommendations that optimize brand communication and engagement.
• Project manage integrated campaigns and lead a cross‑functional team of internal and external stakeholders to build and deliver programs with maximum effectiveness.
• Inspire “best‑in‑class” ideas by collaborating with agency partners across concepting, development, alignment, execution, measurement, and optimization.

Ideal Candidate Profile / Qualifications

• 5‑7 years of brand management or brand marketing experience, with at least 1‑2 years of campaign leadership experience.
• Bachelor’s Degree required; MBA preferred.
• Strong experience leading integrated marketing campaigns for established CPG brands that delivered significant results.
• Proven ability to direct creative strategy through execution and manage a broad range of agency partners.
• Experience analyzing primary and secondary data sources to generate actionable insights and inform consumer marketing strategy.
• Excellent influencing, multi‑tasking, project management, and prioritization skills; ability to lead cross‑functional teams and influence key stakeholders.
• Strong analytical, presentation, and negotiation skills.
• Excellent written and verbal communication across all functions and levels, including senior leadership.

Capabilities & Skills Required

• Ability to make focused decisions based on brand integrity and company values.
• Strong project management and cross‑functional collaboration skills.
• Effective communication with clarity and timeliness across all functions and levels.

Benefits & Compensation

• Base salary range: $100,000.00 – $166,000.00 nationwide; $110,000.00 – $184,000.00 in California and NewYork metro markets.
• Total rewards package includes annual performance bonus, medical, dental and vision benefits, 401(k) match, and other wellness benefits.
• Competitive compensation programs are part of a comprehensive total rewards offering.

Equal Opportunity Employment

Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. We provide reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws.