Senior Content Strategy Lead for Health Brand Growth

Otsuka Pharmaceutical Co., Ltd; California; Vor Ort; USD 120.000 - 200.000; Vollzeit

Benefits dieser Stelle

Competitive compensation programs

401K match

Medical, dental, and vision benefits

Zusammenfassung

Otsuka Pharmaceutical Co., Ltd is seeking a Senior Manager, Content Strategy to lead the content strategy for the Nature Made brand. The ideal candidate will have over 8 years of experience in content marketing, be a visionary leader, and possess a data-driven mindset. This role involves developing a unified content strategy, managing an integrated content calendar, and leveraging consumer insights to enhance brand visibility and trust. A bachelor's degree and experience in wellness categories are required.

Qualifikationen

• 8+ years of experience in content marketing including 3+ years as lead.
• Experience in CPG wellness or equivalent category.
• Fluency with channels like website, social media, and ecommerce.

Aufgaben

• Develop unified content strategy for all consumer touchpoints.
• Create and manage integrated content calendar and roadmap.
• Leverage consumer insights and data to inform content priorities.

Kenntnisse

Content marketing

Brand storytelling

Consumer insights

Data-driven decision making

Ausbildung

Bachelor's degree or equivalent

Tools

SEO tools

Project management tools

AI content generation tools

Jobbeschreibung

Otsuka Pharmaceutical Co., Ltd is seeking a Senior Manager, Content Strategy to lead the content strategy for the Nature Made brand. The ideal candidate will have over 8 years of experience in content marketing, be a visionary leader, and possess a data-driven mindset. This role involves developing a unified content strategy, managing an integrated content calendar, and leveraging consumer insights to enhance brand visibility and trust. A bachelor's degree and experience in wellness categories are required.